Senior Digital Marketing Manager (Demand Gen) at Oqto n / Hexagon (Remote)

Built a demand engine from the ground up for a high-growth SaaS environment. Owned paid media (programmatic display/retargeting, PPC across Bing/Google, LinkedIn), SEO (blog, technical enhancements, link building), video and email, and ran AB testing and conversion rate optimisation using VW O and Hotjar. Rebuilt website based on CRO feedback and Core Web Vitals, built reporting in Looker/Data Studio, and used LinkedIn campaigns with audience matching to distribute technical whitepapers to generate MQLs and increase pipeline. Delivered measurable gains including: 142% lift in demo request volume via VWO messaging/button/placement tests, 19% reduction in bounce rate and 34% lift in site engagement, and average 25–30% uplift in landing page click-through rates. Also worked on lead scoring refinement, SEO/LLM citation playbook for AI answer visibility, and migrated content to Hexagon to reduce duplication while protecting organic MQL flow.

Digital SME / Digital Strategy & Marketing at Npower (Solihull)

Worked in the large business department and acted as Digital SME for the £40m pavement on online account system. Built SEO strategy for migrating 1000+ URLs, and fed analytics-driven usage behaviour from GA4 into the account system design to improve retention/LTV. Owned SEO strategy targeting specific renewal/quote terms, managed CRO on landing pages and templates in HubSpot, reduced PPC CPA by 22% via iterative messaging testing, and supported agency selection and management.

Digital Optimisation & SEO Lead at Npower (Solihull)

Dual-focused role improving campaign performance and leads for Npower Small Business while owning SEO across the npower.com domain. Oversaw enterprise SEO including procuring an SEO agency and defining long-term content/technical plans, running technical audits and link removals, and maintaining an enterprise SEO roadmap across the corporate domain. Achieved 15% YoY growth in organic traffic and lowered overall CAC. Led cross-functional collaboration with digital, marketing, product, engineering and content teams. Drove CRO using Google Analytics and Hotjar to identify friction points and run tests, including PPC AB testing that reduced cost per call from £61 to £9 and increased volume by 50% (2015 vs 2016). Removed quote engine pages from indexing to reduce crawl budget and implemented code efficiency improvements across pages.

SEO Manager at TMWI (Stratford Upon Avon)

Hired to build a scalable SEO strategy across multiple sectors and clients. Upskilled and implemented SEO work for both new and existing clients, designing audits and templates for link/content/technical reviews. Delivered SEO strategy across brands and verticals to improve visibility and targeted traffic to key pages.

SEO Contracting Manager at SEO Contracting (Midlands)

Contracted for two ecommerce brands (Info Terra / Atrium / Airbus) covering SEO and broader digital marketing execution across the region.

Digital Marketing Manager at Thomas Cook / Geospatial (Europe-wide) / Geospatial business context (Europe)

Responsible for specification, design and rollout of a new CMS across Europe (UK, France, Spain, Germany, Hungary), integrated with localized CRMs. Built and maintained SEO and PPC strategy with Europe-wide remit to generate leads. Built a custom CMS optimised for search engines and multiple languages and enabled tracking ROI from web campaigns to payment/project completion via lead tracking through a custom interface.

SEO Manager at Thomas Cook (Midlands)

Improved positioning of pages for highly competitive search terms and identified opportunities to increase targeted traffic to key pages. Involved modifying the ATG ecommerce platform to fit best practices. Increased site visibility following technical fixes and improved rankings for high-competition destination searches; delivered a 29% increase in traffic to the cruise website after relaunch with technical fixes.