I'm a creative leader and founder of Cohesion Design, specialising in delivering strategic design solutions for top-tier financial and insurance brands. I pride myself on driving brand transformation, building high-performing teams, and accelerating business growth. With a strong background in both creative and strategic expertise, I am excited to contribute to a forward-thinking organisation ready to shape the future. Over the years, I've nurtured a passion for inspiring teams and leading projects that make a meaningful impact. Outside of work, I also enjoy mentoring junior designers and contributing to community initiatives, combining my professional and personal growth in a balanced way.

Paul Bailes

I'm a creative leader and founder of Cohesion Design, specialising in delivering strategic design solutions for top-tier financial and insurance brands. I pride myself on driving brand transformation, building high-performing teams, and accelerating business growth. With a strong background in both creative and strategic expertise, I am excited to contribute to a forward-thinking organisation ready to shape the future. Over the years, I've nurtured a passion for inspiring teams and leading projects that make a meaningful impact. Outside of work, I also enjoy mentoring junior designers and contributing to community initiatives, combining my professional and personal growth in a balanced way.

Available to hire

I’m a creative leader and founder of Cohesion Design, specialising in delivering strategic design solutions for top-tier financial and insurance brands. I pride myself on driving brand transformation, building high-performing teams, and accelerating business growth. With a strong background in both creative and strategic expertise, I am excited to contribute to a forward-thinking organisation ready to shape the future.

Over the years, I’ve nurtured a passion for inspiring teams and leading projects that make a meaningful impact. Outside of work, I also enjoy mentoring junior designers and contributing to community initiatives, combining my professional and personal growth in a balanced way.

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Work Experience

Managing Director at Cohesion Design
January 1, 2003 - Present
Founded and lead a creative agency focused on the insurance and finance sector. Deliver branding and marketing solutions across print and digital platforms. Manage client relationships, creative direction, and business operations as well as hands-on design. Key clients include Lloyd’s Marketing Association, Pool Reinsurance, Davies Group, Willis WTW, ACE/Chubb Insurance, Chartered Insurance Institute, Personal Finance Society, and EC3 Legal. Implemented digital transformation and flexible working practices. Mentored apprentices and junior designers.
Managing Director at Cohesion Design
January 1, 2003 - Present
Founded and lead a creative agency focused on the insurance and finance sector, delivering branding and marketing solutions across print and digital platforms. Managed client relationships, creative direction, and business operations as well as hands on design. Key clients included Lloyd's Marketing Association, Pool Reinsurance, Davies Group, Willis WTW, ACE/Chubb Insurance, Chartered Insurance Institute, Personal Finance Society, EC3 Legal and more. Implemented digital transformation and flexible working practices and mentored apprentices and junior designers.

Education

HND at Sunderland Polytechnic
January 1, 1990 - December 31, 1992
HNC at Newcastle College of Arts & Technology
January 1, 1990 - December 31, 1991
HND Visual Information Design at Sunderland Polytechnic
January 1, 1990 - December 31, 1992
HNC Graphics For Print Production at Newcastle College of Arts & Technology
January 1, 1988 - December 31, 1990

Qualifications

The Big Journey University of Kent Business School
January 11, 2030 - July 25, 2025
Member of the Chartered Society of Designers
January 11, 2030 - July 25, 2025
UEFA C License Football Coach
January 11, 2030 - July 25, 2025

Industry Experience

Financial Services, Professional Services, Non-Profit Organization