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“We’re all stories in the end” is one of Paul’s favourite outlooks for explaining what he does—and why he’s good at it. An experienced communicator and storyteller, he has written for the press, interviewed in radio, organised events, and created podcast and video content during lockdown. He believes storytelling is what people respond to and remember. Across marketing and content roles, Paul has combined creativity with data and analytics to drive growth. He has built and scaled communities, produced promotional and educational content, supported brand and partnership work with major organisations, and used engagement, reach, and insights to guide strategy—whether for large public events, international brands, or data communities.…“We’re all stories in the end” is one of Paul’s favourite outlooks for explaining what he does—and why he’s good at it. An experienced communicator and storyteller, he has written for the press, interviewed in radio, organised events, and created podcast and video content during lockdown. He believes storytelling is what people respond to and remember. Across marketing and content roles, Paul has combined creativity with data and analytics to drive growth. He has built and scaled communities, produced promotional and educational content, supported brand and partnership work with major organisations, and used engagement, reach, and insights to guide strategy—whether for large public events, international brands, or data communities.

Paul A. Barlow

Community Manager, Digital Marketer, Digital Producer, +6

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“We’re all stories in the end” is one of Paul’s favourite outlooks for explaining what he does—and why he’s good at it. An experienced communicator and storyteller, he has written for the press, interviewed in radio, organised events, and created podcast and video content during lockdown. He believes storytelling is what people respond to and remember. Across marketing and content roles, Paul has combined creativity with data and analytics to drive growth. He has built and scaled communities, produced promotional and educational content, supported brand and partnership work with major organisations, and used engagement, reach, and insights to guide strategy—whether for large public events, international brands, or data communities.…“We’re all stories in the end” is one of Paul’s favourite outlooks for explaining what he does—and why he’s good at it. An experienced communicator and storyteller, he has written for the press, interviewed in radio, organised events, and created podcast and video content during lockdown. He believes storytelling is what people respond to and remember. Across marketing and content roles, Paul has combined creativity with data and analytics to drive growth. He has built and scaled communities, produced promotional and educational content, supported brand and partnership work with major organisations, and used engagement, reach, and insights to guide strategy—whether for large public events, international brands, or data communities.

Available to hire

“We’re all stories in the end” is one of Paul’s favourite outlooks for explaining what he does—and why he’s good at it. An experienced communicator and storyteller, he has written for the press, interviewed in radio, organised events, and created podcast and video content during lockdown. He believes storytelling is what people respond to and remember.

Across marketing and content roles, Paul has combined creativity with data and analytics to drive growth. He has built and scaled communities, produced promotional and educational content, supported brand and partnership work with major organisations, and used engagement, reach, and insights to guide strategy—whether for large public events, international brands, or data communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Strategist at MACROACTIVE

February 1, 2022 - September 30, 2022

Built and implemented social media growth strategy across paid and organic marketing, driving increased organic growth. Helped craft brand identity, supported the creation and upskilling of a corporate marketing team, and created copy for social media, website, blogs, and media releases/speeches. Guided internal projects such as secondary brand creation, customer persona research, and internal promotions, and produced video content to help online personal trainers grow their businesses.

Social Media Manager at Auckland Council (Music/Movies in Parks; CultureFest)

December 1, 2021 - May 31, 2026

Planned and scheduled three months of content for multiple events featuring hundreds of artists, working with the events team to deliver their vision. Interviewed artists for social media, created thousands of images and videos for promotion, created and scheduled materials for CultureFest, and monitored channels for communications and responses including Auckland Anniversary Flood responses.

Marketing Manager at Tech Trade Recruitment

May 1, 2021 - October 31, 2021

Researched market trends, education information, and competition to create a ~65,000 word marketing foundation document. Created and implemented a detailed marketing schedule, built company social media following on Facebook/Instagram, wrote EDMs for clients and candidates to increase participation, and updated the website to improve search engine findability.

Marketing Manager at Swim T3

October 1, 2018 - May 31, 2021

Exponentially grew social media following (Facebook and Instagram). Produced weekly EDMs for three years to promote brands and company. Created thousands of social media artworks for marketing and in-store use. Redesigned and launched two swimming-related websites for NZ and Australia. Managed large-scale charity swim events raising over $55,000 for charity. Managed e-commerce transaction systems.

Store Manager at Jaycar Electronics

December 1, 2017 - September 30, 2018

Turned the store’s first profit in two years within six months. Completed staff retraining and implemented ongoing staff management and mentoring, facilitating structural change within the management organisation. Created relationships with local commercial clients to increase sales and worked on distribution planning for local flier drops. Ran highly accurate stocktakes across the store.

Location Manager at Metro by Hoyts

November 1, 2015 - June 30, 2018

Increased ticket sales turnover to become the number 2 most improved cinema in New Zealand. Partnered with local special interest groups to build business. Created a new menu from scratch. Worked with Student Magazine Nexus, FreeFM community radio, Hamilton Central Business Association, and Hamilton City Council to build branding in-market. Built local market share from 7% to over 25% with fewer seats than competition and increased event bookings by 30% vs previous years. Rolled out Hoyts Recliner cinemas with organic social reach of ~45,000 people for launch.