Paul Livingstone

I’m Paul Livingstone, a strategy leader who believes change is what helps people connect and enables brands to tell their authentic story. I build brand and marketing strategies that challenge how organisations understand what people think, feel, and do—then turn those insights into compelling experiences and disruptive creative work that re-energises brands.

I now run Oakbank Consulting, partnering with clients and agencies across consumer, business, and healthcare—from global betting and gaming to telecommunications, MedTech, and Pharma. My recent work includes global brand repositioning for bet365, CX and brand strategy for Dreams, and UK brand strategy and campaign development for Lebara, alongside thought leadership and new-business work across the strategy and healthcare marketing ecosystems.