Available to hire
Hi, I’m Paul Lawrence, a Senior Digital Marketing Consultant who specializes in scaling online visibility and boosting revenue for local and global brands. I’m skilled in Technical SEO, AI/GEO, Performance Marketing (Paid Media, paid search), Email Marketing and digital strategy across retail, healthcare, pharmaceuticals, fintech and non-profit sectors.
I’ve led acquisition strategies, managed cross-functional teams, and delivered measurable growth in traffic, conversions and ROI. I thrive on turning data into actionable strategies and collaborating with product, creative and analytics teams to drive results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Interim Head of Acquisition at Wood Finishes Direct
March 1, 2025 - September 1, 2025Led the acquisition function during internal restructure; hands-on management across Paid Search (Search, PMAX, Shopping), Paid Social (Meta), Affiliate Marketing (Awin with cashback partners and closed groups), Email Marketing (marketing automation in Ometria), and SEO (initial audit and watch pages for video indexation; content audit; GEO optimization). Produced weekly cross-channel commercial dashboards.
Senior SEO Manager at Superdrug
June 1, 2022 - November 1, 2024Executed technical SEO audits; implemented redirects; provided event support for site changeovers; recommended content improvements and keyword research, including Q&A content for GEO/AI adoption; advised on metadata and URL structures. Supported the Superdrug Marketplace launch and project-managed Merchstack SEO platform; managed one direct report; collaborated with Paid Search to align performance.
Interim SEO Manager at Paperchase
February 1, 2021 - April 1, 2022Short-term contract to support Ecommerce and Technical SEO across EMEA & NA; raised support desk tickets and ensured work quality.
Ecommerce and Technical SEO EMEA & NA at Pantone
October 1, 2021 - January 31, 2022Responsible for supporting the International Ecommerce Director with weekly reports, international audits and website updates.
SEO Specialist at Pfizer
January 1, 2020 - September 30, 2021Managed migration of UK, Brazil, France and Spain market sites to a new platform; created an SEO Healthcheck Dashboard consolidating 800 Pfizer global websites; produced technical SEO audits and fixes for regions including APAC and LATAM.
Ecommerce and Technical SEO EMEA & NA at Pantone
June 1, 2019 - January 31, 2020Ecommerce and Technical SEO for EMEA & NA; weekly reports, international audits and website updates.
Digital Marketing Consultant at JGOO
April 1, 2019 - June 1, 2019PPC, SEO, Google Ads, Paid Social for fintech client; integrated digital marketing strategies across channels.
Paid Social Manager at Wildfire
February 1, 2019 - April 1, 2019Managed paid social campaigns and performance optimization across platforms.
PPC Manager at Eurocentres, London
December 1, 2018 - January 31, 2019PPC management for London centre; optimization across search and display campaigns.
Digital Marketing Manager at Demelza Hospice Care for Children
June 1, 2017 - October 31, 2018Led digital marketing strategy across channels; improved engagement and ROI for charity campaigns.
Digital Marketing Consultant at Sagittarius Marketing
September 1, 2016 - June 1, 2017Agency-based digital marketing work across PPC, SEO and social channels.
Digital Marketing Manager at Fruitful Business Services
July 1, 2016 - September 30, 2016Led digital marketing campaigns and initiatives to drive growth and engagement.
Digital Marketing Executive at Advanced (Formerly Advanced Health & Care)
May 1, 2015 - June 30, 2016Managed digital marketing across multiple channels; supported marketing initiatives for health sector clients.
Digital Marketing Executive at Benenden Hospital
August 1, 2014 - May 31, 2015Delivered digital marketing activities to promote hospital services and campaigns.
Education
CIM Advanced Certificate in Marketing at South Kent College
January 11, 2030 - January 1, 2001Certificate in Management at South Kent College
January 11, 2030 - January 1, 1999HND Business and Finance w/Marketing at South Kent College
January 11, 2030 - January 1, 1995Qualifications
Sitebulb Javascript SEO
January 11, 2030 - January 1, 2024SEMRush SEO Academy
January 11, 2030 - January 1, 2018Google Adwords (Update Qualification)
January 11, 2030 - November 1, 2018Industry Experience
Retail, Healthcare, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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