Paul Martin is a marketing consultant based in Sydney, Australia. He works with brands and agencies all around the world. Paul Martin has two decades of experience in both delivering marketing strategies for global brands throughout Europe, USA & APAC, as well as holding various leadership roles within companies and agencies, seeing him execute on marketing campaigns, develop service level offerings, lead go-to-market & establish high performing teams. Delivering across a range of verticals for many years has seen Paul execute on both traditional media (TV, radio, out-of-home, PR, direct mail, etc) and digital marketing (SEO, PPC, CRO, affiliates, social media, automation, etc). Most recently Paul has become a leading expert in the emerging area of AI Search & LLM optimisation, assisting brands with their Generative Search Optimisation strategies. He has recently been awarded “AI Consultant of the Year” and “Best LLM / GEO Consultant”.…Paul Martin is a marketing consultant based in Sydney, Australia. He works with brands and agencies all around the world. Paul Martin has two decades of experience in both delivering marketing strategies for global brands throughout Europe, USA & APAC, as well as holding various leadership roles within companies and agencies, seeing him execute on marketing campaigns, develop service level offerings, lead go-to-market & establish high performing teams. Delivering across a range of verticals for many years has seen Paul execute on both traditional media (TV, radio, out-of-home, PR, direct mail, etc) and digital marketing (SEO, PPC, CRO, affiliates, social media, automation, etc). Most recently Paul has become a leading expert in the emerging area of AI Search & LLM optimisation, assisting brands with their Generative Search Optimisation strategies. He has recently been awarded “AI Consultant of the Year” and “Best LLM / GEO Consultant”.WWWW…