Led design of annual enrollment campaign; contributed to establishing and running the Tonic Instagram account content and design; collaborated with strategy partners for United Concordia Dental, Alloyed Works, and other brands under the Highmark umbrella; developed social campaigns, video shoots and production, and print marketing; tested and used several AI models for research and design within the Highmark-approved platforms.

Designer at GNC Brand Team

January 1, 2017 - January 1, 2020

Developed and maintained brand identity systems for multiple brands including Total Lean, Mad Pony Energy Drink, Moji Daily Performance Drink, and GNC Women’s Brand for in-store and wholesale marketing; concepted and designed third-party brand presentation decks for future development.

Brand Team Designer at GNC

January 1, 2017 - January 1, 2020

Developed and maintained brand identity systems for multiple unique brands including Total Lean, Mad Pony Energy Drink, Moji Daily Performance Drink, and GNC Women’s Brand for in-store and wholesale marketing; concepted and designed third-party brand presentation decks for future development.

Senior Designer, 3-D Design and Packaging at Victoria’s Secret Beauty

January 1, 2005 - January 1, 2008

Designed product lines, as well as third-party brands that partnered with VSB, including Victoria’s Secret Garden, Body by Victoria, and PINK; directed designers, production artists, planned photoshoots and contributed on press checks, as needed.

Designer, Marketing at American Eagle Outfitters

January 1, 1999 - January 1, 2005

Contributed to concepts and identity for seasonal campaigns including display, banners, in-store signage, point of purchase, denim marketing system, direct mailers, ads, gift cards, hangtags, and other promotional material.