Paul Rasche

I’m Paul Rasche, a freelance graphic designer and illustrator with over twenty years of experience crafting clear, engaging visual communication for both web and print. I enjoy turning complex ideas into designs people can use—whether that’s website design and UI/icon work, marketing materials, corporate identity and style guides, diagrams and technical illustration, or illustrations for children’s books.

Alongside my freelance practice, I’ve spent many years as a graphic designer and desktop publisher at Pearson Assessment Services, producing instructional handbooks and scannable exams with rigorous QA and pre-press workflows. I also write and edit newsletters and presentations, supervise data entry teams during major assessment periods, and have shared my illustration and cartooning through exhibitions; my first novel, Smudgy In Monsterland, was published in 2016.