Paula Barbosa
I am a creative copywriter and journalist based in Bogotá, Colombia, with experience developing integrated campaigns, scripts, manifestos, digital content, and multimedia stories for global and multicultural audiences.
About
I am a creative copywriter and journalist based in Bogotá, Colombia, with experience developing integrated campaigns, scripts, manifestos, digital content, and multimedia stories for global and multicultural audiences. My work combines strategic storytelling, research, journalism, and a strong understanding of digital platforms. I have contributed to campaigns for brands across automotive, healthcare, consumer goods, education, and professional services.
- 8 years' experience
- Joined August 2026
Skills· 10
Languages
- Spanish; CastilianFluent
- EnglishIntermediate
- KoreanBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
- Healthcare
- Education
- Transportation & Logistics
Work experience· 6 roles
Shapes creative concepts from insight through execution for integrated digital campaigns, including work for Keralty. Develops manifestos, scripts, and multi-format copy for global audiences. Integrates generative AI into research, ideation, and rapid creative prototyping.
Conceptualized and developed creative campaigns for the U.S., Brazil, and Mexico markets. Led multicultural adaptation, transcreation, and cross-functional client coordination, while supporting brand positioning across digital ecosystems and integrated touchpoints. Worked with brands including MEDC, Yukon, INYO, Aqua, Saníssimo, GE Aerospace, Interfarma, and Bacardí.
Developed research-driven concepts and creative campaigns based on brand strategy and briefs. Produced ATL, BTL, and digital content aligned with integrated campaign goals, and supported campaign execution through social media grids and asset delivery. Worked with MINI, BMW, BMW Motorrad, JETOUR, KARRY, JAC, SP Pro, Smart, and Politécnico Grancolombiano.
Education
Hire Paula Barbosa today
Post a job and invite Paula, or contact them directly. No hidden commission.