Paula Barbieri

Designed corporate and commercial materials that supported the participation of 390+ companies across industries in international B2B business roundtables. Created essential guides, presentations, and badges/credentials, improving coordination and the overall experience for 750+ participants. Developed promotional campaign assets focused on visibility and engagement, including web banners, email marketing, social media assets, mailings, and paid media creative assets. Coordinated with technical and communications teams to apply brand guidelines, ensuring visual consistency across all assets and touchpoints.

Independent end-to-end design projects, planning timelines, priorities, and deliverables with clients and external teams (audio-visual and web development) through final handoff. Worked directly with clients to understand needs, propose visual solutions, and manage feedback through final approval. Built visual identities for 15+ brands, including brand voice, logos, typography systems, color palettes, iconography, and brand guidelines.

End-to-end management of multiple design projects concurrently—setting goals, building timelines, and handling iterations to meet tight deadlines. Developed visual identities, sales presentations, and digital campaign assets that supported the acquisition of 706+ strategic clients and 33+ sponsors, contributing to business growth and brand recognition. Designed and adapted digital assets (social media, email campaigns, banners) and print materials (signage, wayfinding, brochures, merchandising), ensuring consistent visuals across all formats. Produced 8+ documents, brand guidelines, franchise documentation, and operational manuals, enabling regional expansion across LATAM and ensuring institutional consistency. Partnered with Sales, Marketing, and Communications teams to define project needs, gather stakeholder feedback, and deliver goal-driven design solutions.