I’m Paula Einhorn, a senior graphic designer with 14 years of experience focused on branding and visual storytelling. I work on contract-based projects with brands and agencies, helping bring ideas to life for Visa, Havaianas, Asics, Standard Bank, Absa, and more. Based in Cape Town, I design with a global mindset and a keen eye for detail. I’m passionate about design and obsessed with the details. I love collaborating to create meaningful brand experiences across branding, digital, and print for markets worldwide. Let’s make something great together.…

Paula Einhorn

PRO

I’m Paula Einhorn, a senior graphic designer with 14 years of experience focused on branding and visual storytelling. I work on contract-based projects with brands and agencies, helping bring ideas to life for Visa, Havaianas, Asics, Standard Bank, Absa, and more. Based in Cape Town, I design with a global mindset and a keen eye for detail. I’m passionate about design and obsessed with the details. I love collaborating to create meaningful brand experiences across branding, digital, and print for markets worldwide. Let’s make something great together.…

Available to hire

I’m Paula Einhorn, a senior graphic designer with 14 years of experience focused on branding and visual storytelling. I work on contract-based projects with brands and agencies, helping bring ideas to life for Visa, Havaianas, Asics, Standard Bank, Absa, and more. Based in Cape Town, I design with a global mindset and a keen eye for detail.

I’m passionate about design and obsessed with the details. I love collaborating to create meaningful brand experiences across branding, digital, and print for markets worldwide. Let’s make something great together.

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Language

Spanish; Castilian
Beginner

Work Experience

Freelance Graphic Designer at Freelance
January 1, 2012 - January 1, 2018
Worked across a variety of brands, including Havaianas, Old Mutual, and Standard Bank, delivering branding, digital, and print design solutions. Provided in-house contract design services for leading agencies such as Radar, 99c, Liquorice, and Navy, collaborating on major campaigns and creative projects.
Senior Designer at JUMO
January 1, 2018 - January 1, 2021
Contributed to a diverse range of projects, including the company’s learning platform, investment partner brand (TOC), website design, presentations, and social media assets.
Contract Senior Designer at Various Clients
January 1, 2021 - Present
Remote work with teams in Amsterdam, Tel Aviv, and London. Branding and design work for ASICS, Airbnb, Visa, Standard Bank, Le Creuset, and McCain.

Education

Bachelor of Arts in Visual Communication at AAA School of Advertising
January 1, 2009 - January 1, 2012
Diploma in Marketing at AAA School of Advertising
January 1, 2009 - January 1, 2011

Qualifications

Diploma in Marketing
January 1, 2009 - January 1, 2011

Industry Experience

Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Travel & Hospitality, Software & Internet, Other
    uniE621 Old Mutual Insurance Calculator Wheel
    This was an interactive wheel which was designed and created to help users work out their monthly and annual costs for insurance with Old Mutual. This was part of the campaign along with the brochures.…
    uniE621 Old Mutual Green Light Insurance Calculator Wheel
    This was an interactive wheel which was designed and created to help users work out their monthly and annual costs for insurance with Old Mutual. This was part of the campaign along with the brochures.…
    uniE621 Old Mutual Green Light Insurance Calculator Wheel
    This was an interactive wheel which was designed and created to help users work out their monthly and annual costs for insurance with Old Mutual. This was part of the campaign along with the brochures.…
    uniE621 Old Mutual Green Light Infographic Design
    This was a project done for Old Mutual financial services for their new Green Light insurance product. The brief was to create brochures and infographics demonstrating the safety features of insurance through stories.…
    uniE621 Old Mutual Green Light Brochure Design
    This was a project done for Old Mutual financial services for their new Green Light insurance product. The brief was to create brochures and infographics demonstrating the safety features of insurance through stories.…
    uniE621 Old Mutual Green Light Brochure Design
    This was a project done for Old Mutual financial services for their new Green Light insurance product. The brief was to create brochures and infographics demonstrating the safety features of insurance through stories.…
    uniE621 Old Mutual Green Light Infographic
    This was a project done for Old Mutual financial services for their new Green Light insurance product. The brief was to create brochures and infographics demonstrating the safety features of insurance through stories.…
    uniE621 Old Mutual Green Light Campaign Brochure Artwork
    This was a project done for Old Mutual financial services for their new Green Light insurance product. The brief was to create brochures and infographics demonstrating the safety features of insurance through stories.…
    uniE621 Pot Luck Club Menu Design
    I had the privilege of working with the team at Pot Luck Club in Cape Town to design ad create their new menu for 2018. The menus were created through a combination of wood, cork, card and laser cutting.…
    uniE621 Pot Luck Club Menu Design
    I had the privilege of working with the team at Pot Luck Club in Cape Town to design ad create their new menu for 2018. The menus were created through a combination of wood, cork, card and laser cutting.…
    uniE621 Pot Luck Club Menu Design
    I had the privilege of working with the team at Pot Luck Club in Cape Town to design ad create their new menu for 2018. The menus were created through a combination of wood, cork, card and laser cutting.…
    uniE621 Pot Luck Club Menu Design
    I had the privilege of working with the team at Pot Luck Club in Cape Town to design ad create their new menu for 2018. The menus were created through a combination of wood, cork, card and laser cutting.…