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I'm a freelancer specialising in digital design and brand systems from Melbourne, Australia. With over 15 years of experience, I help organisations turn complex ideas into clear, accessible, and genuinely thoughtful design. What sets me apart is the combination of that thoughtfulness with serious efficiency, especially in remote settings. I leverage AI tools to streamline my workflow, rapidly generate design variations, and iterate faster, while still bringing a human eye for detail and craft to every project. Years of remote work have also taught me how to communicate clearly, keep projects moving, and stay organized so nothing falls through the cracks. I'm equally comfortable shaping a brand identity, coding an HTML microsite, or delivering a polished video edit, and I do it all with the responsiveness of a partner who's right there in the room. Whether we collaborate via email, video calls, or shared tools like Figma, you'll always know where your project stands. I've worked across sectors from government and non-profit to healthcare and retail, and I understand the unique considerations of each, from accessibility to commercial impact. If you're looking for a designer who combines a thoughtful approach with the efficiency of modern tools and a deep reliability in remote work, I'd love to hear about your project.…I'm a freelancer specialising in digital design and brand systems from Melbourne, Australia. With over 15 years of experience, I help organisations turn complex ideas into clear, accessible, and genuinely thoughtful design. What sets me apart is the combination of that thoughtfulness with serious efficiency, especially in remote settings. I leverage AI tools to streamline my workflow, rapidly generate design variations, and iterate faster, while still bringing a human eye for detail and craft to every project. Years of remote work have also taught me how to communicate clearly, keep projects moving, and stay organized so nothing falls through the cracks. I'm equally comfortable shaping a brand identity, coding an HTML microsite, or delivering a polished video edit, and I do it all with the responsiveness of a partner who's right there in the room. Whether we collaborate via email, video calls, or shared tools like Figma, you'll always know where your project stands. I've worked across sectors from government and non-profit to healthcare and retail, and I understand the unique considerations of each, from accessibility to commercial impact. If you're looking for a designer who combines a thoughtful approach with the efficiency of modern tools and a deep reliability in remote work, I'd love to hear about your project.

Paula Salar

Graphic Designer, Web Designer, Content Designer, +3

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I'm a freelancer specialising in digital design and brand systems from Melbourne, Australia. With over 15 years of experience, I help organisations turn complex ideas into clear, accessible, and genuinely thoughtful design. What sets me apart is the combination of that thoughtfulness with serious efficiency, especially in remote settings. I leverage AI tools to streamline my workflow, rapidly generate design variations, and iterate faster, while still bringing a human eye for detail and craft to every project. Years of remote work have also taught me how to communicate clearly, keep projects moving, and stay organized so nothing falls through the cracks. I'm equally comfortable shaping a brand identity, coding an HTML microsite, or delivering a polished video edit, and I do it all with the responsiveness of a partner who's right there in the room. Whether we collaborate via email, video calls, or shared tools like Figma, you'll always know where your project stands. I've worked across sectors from government and non-profit to healthcare and retail, and I understand the unique considerations of each, from accessibility to commercial impact. If you're looking for a designer who combines a thoughtful approach with the efficiency of modern tools and a deep reliability in remote work, I'd love to hear about your project.…I'm a freelancer specialising in digital design and brand systems from Melbourne, Australia. With over 15 years of experience, I help organisations turn complex ideas into clear, accessible, and genuinely thoughtful design. What sets me apart is the combination of that thoughtfulness with serious efficiency, especially in remote settings. I leverage AI tools to streamline my workflow, rapidly generate design variations, and iterate faster, while still bringing a human eye for detail and craft to every project. Years of remote work have also taught me how to communicate clearly, keep projects moving, and stay organized so nothing falls through the cracks. I'm equally comfortable shaping a brand identity, coding an HTML microsite, or delivering a polished video edit, and I do it all with the responsiveness of a partner who's right there in the room. Whether we collaborate via email, video calls, or shared tools like Figma, you'll always know where your project stands. I've worked across sectors from government and non-profit to healthcare and retail, and I understand the unique considerations of each, from accessibility to commercial impact. If you're looking for a designer who combines a thoughtful approach with the efficiency of modern tools and a deep reliability in remote work, I'd love to hear about your project.

Available to hire

I’m a freelancer specialising in digital design and brand systems from Melbourne, Australia. With over 15 years of experience, I help organisations turn complex ideas into clear, accessible, and genuinely thoughtful design.

What sets me apart is the combination of that thoughtfulness with serious efficiency, especially in remote settings. I leverage AI tools to streamline my workflow, rapidly generate design variations, and iterate faster, while still bringing a human eye for detail and craft to every project. Years of remote work have also taught me how to communicate clearly, keep projects moving, and stay organized so nothing falls through the cracks.

I’m equally comfortable shaping a brand identity, coding an HTML microsite, or delivering a polished video edit, and I do it all with the responsiveness of a partner who’s right there in the room. Whether we collaborate via email, video calls, or shared tools like Figma, you’ll always know where your project stands.
I’ve worked across sectors from government and non-profit to healthcare and retail, and I understand the unique considerations of each, from accessibility to commercial impact.

If you’re looking for a designer who combines a thoughtful approach with the efficiency of modern tools and a deep reliability in remote work, I’d love to hear about your project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative Designer (Independent Consultant) at Independent Practice

March 30, 2026 - Present

Operating as an independent design consultant following the conclusion of a 6-year tenure at Windermere Child and Family Services. Available for contract, project-based, or permanent opportunities in accessibility-focused design, brand systems, and digital communications.

Senior Digital Designer at Windermere Child and Family Services

April 13, 2020 - March 23, 2026

As the sole digital design owner for Windermere, a 200+ person non-profit, I was responsible for all visual communication across web, print, video, and digital platforms. I led creative strategy, managed external agencies, and maintained organisation-wide brand standards. I delivered 40-60 assets per month across various service areas and campaigns, maintaining a 98% on-time delivery rate.One of my key achievements was designing a new disability icon for Windermere, a single unified symbol representing the full spectrum of disability. Developed in consultation with staff and community, this icon replaced the traditional wheelchair symbol across all platforms and was adopted organisation-wide, with an estimated reach of 15,000+ community members annually. I also planned, designed, and produced four consecutive annual digital reports (2021-2024) using custom HTML and CSS built to WCAG 2.1 AA accessibility standards, managing the full production end-to-end.

Creative Designer (Freelance) at Stellar Edge

April 13, 2015 - April 14, 2020

As an independent design practitioner, I served clients across various industries, delivering full-service branding, web design, publications, and digital marketing assets. I designed complete brand identities, responsive websites, and landing pages tailored to each client's audience and goals. One of my key achievements was contributing to a 29% revenue increase (from $45K to $58K monthly) within three months of a strategic brand relaunch covering landing pages, digital products, and campaign visuals for a client. I also designed a digital publication that reached #1 in its Amazon category within 30 days of launch, generating 500+ downloads in the first month.

Visual Design Lead / Creative Designer at Behavioural Technology Group

October 13, 2012 - April 10, 2015

At Behavioural Technology Group, I led creative direction across branding, website UI design, and mobile app interfaces for B2B software products, ensuring all work aligned with user needs and business objectives. I was promoted to Design Lead after just five months in recognition of consistently delivering high-quality, practical interfaces that exceeded client expectations and reduced revision cycles by ~30%. This rapid advancement highlighted my ability to create designs that not only looked great but also delivered tangible business results.