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I'm Paula Schuck, a communications and digital marketing leader specializing in influencer marketing and social media. With over 13 years of experience, I help brands grow awareness, engagement, and revenue through measurable campaigns across TikTok, Instagram, Twitch, blogs, and more. I enjoy leading cross-functional teams, turning data into strategy, and building scalable influencer programs. I'm seeking a director-level role where I can expand community management, digital media analysis, and influencer marketing programs to drive growth.…I'm Paula Schuck, a communications and digital marketing leader specializing in influencer marketing and social media. With over 13 years of experience, I help brands grow awareness, engagement, and revenue through measurable campaigns across TikTok, Instagram, Twitch, blogs, and more. I enjoy leading cross-functional teams, turning data into strategy, and building scalable influencer programs. I'm seeking a director-level role where I can expand community management, digital media analysis, and influencer marketing programs to drive growth.

Paula Schuck

Influencer Marketing Manager, Social Media Manager, Content Creator, +2

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I'm Paula Schuck, a communications and digital marketing leader specializing in influencer marketing and social media. With over 13 years of experience, I help brands grow awareness, engagement, and revenue through measurable campaigns across TikTok, Instagram, Twitch, blogs, and more. I enjoy leading cross-functional teams, turning data into strategy, and building scalable influencer programs. I'm seeking a director-level role where I can expand community management, digital media analysis, and influencer marketing programs to drive growth.…I'm Paula Schuck, a communications and digital marketing leader specializing in influencer marketing and social media. With over 13 years of experience, I help brands grow awareness, engagement, and revenue through measurable campaigns across TikTok, Instagram, Twitch, blogs, and more. I enjoy leading cross-functional teams, turning data into strategy, and building scalable influencer programs. I'm seeking a director-level role where I can expand community management, digital media analysis, and influencer marketing programs to drive growth.

Available to hire

I’m Paula Schuck, a communications and digital marketing leader specializing in influencer marketing and social media. With over 13 years of experience, I help brands grow awareness, engagement, and revenue through measurable campaigns across TikTok, Instagram, Twitch, blogs, and more.

I enjoy leading cross-functional teams, turning data into strategy, and building scalable influencer programs. I’m seeking a director-level role where I can expand community management, digital media analysis, and influencer marketing programs to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

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Intermediate

Language

Work Experience

Senior Manager, Influencers at Milestone Integrated Marketing Agency

September 1, 2024 - November 1, 2025

Created and streamlined all influencer marketing processes, establishing a tech stack to support growth and dramatically scaling the department to a multi-million dollar business. Tripled the number of programs for CPG clients and tripled department revenue in 2024. Led cross-functional teams to build and manage campaign tiers for diverse clients. Reduced campaign launch timeline from six months to six weeks to two months post-brief. In December 2024, contracted 12 US influencers for a seasonal campaign with Larissa’s Kitchen in a record three weeks.

Social Media Lead at Milestone Integrated Marketing Agency

May 1, 2022 - September 30, 2024

Managed a team of social media and influencer marketing specialists. Developed, implemented, and measured social media strategy for multiple clients. Built and executed dozens of regular content calendars and provided detailed monthly, quarterly, and yearly reports. Created, managed, and measured paid social media campaigns using Meta, Pinterest, and TikTok Ads Manager.

Digital Media Account Manager at 31st Line Strategic Communications

March 1, 2021 - May 1, 2022

Senior-level manager and project lead on numerous digital media accounts. Oversaw strategy, constantly measuring analytics and adjusting campaigns. Pitched new clients, managed budgets, and mentored junior staff. Wrote articles for client publications and edited their entire magazine twice yearly. Supported AMC annual conference sponsorships, publications, and event setup.

Owner at Thrifty Mom Media Social Media Consulting

September 1, 2012 - March 1, 2021

Partnered with brands, non-profits, and patient groups to grow and manage online channels. Managed and engaged three separate online communities of patient advocates for over five years each, using appropriate channels to engage key stakeholders. Launched and managed dozens of influencer marketing programs with awareness and traffic objectives.