Yasmin De Paula Mazza

Designed digital and graphic content for social media while ensuring consistency with the organization’s visual identity. Developed the showroom experience through spatial design, visual merchandising, and storytelling. Contributed to communication strategy to improve public visibility and audience engagement.

Designed and produced packaging solutions that supported brand renovation and optimized products for e-commerce and pharmacy marketing. Adaptation of creative and legal concepts for two packaging projects, using Illustrator and InDesign. Directed project deliverables across all phases, from concept to execution, managing 2D design revisions, final artwork preparation, and collaboration with external stakeholders. Creation and management of LinkedIn marketing content.

Designed visual communication materials for branding and communication strategy projects. Created presentations, layouts, and graphic assets for both print and digital media. Translated strategic concepts into clear, engaging, and visually compelling communication.