Paula Alejandra Sandino Gomez

Planned and created organic social media content, graphic assets, and promotional campaigns aligned with product and commercial objectives. Managed social publishing and supported day-to-day delivery of digital marketing activity. Set up and managed Meta ads campaigns, including creative and audience targeting, then monitored performance to optimize results. Supported lead generation through WhatsApp by using insights from campaign and content metrics.

Supported PR campaigns for artists and brands with promotional planning, press release writing, and media outreach for UK and international markets. Researched and built targeted media lists by identifying relevant journalists, blogs, and radio outlets. Developed music and entertainment editorial content, campaign pitches, and tailored communications for media contacts. Coordinated press opportunities and interviews while maintaining professional communication with artists, clients, and media stakeholders across multiple deadlines.

Wrote informative articles about dental health, oral hygiene, routine check-ups, and common dental procedures. Created social media content highlighting services, special offers, and patient testimonials while maintaining brand consistency. Focused on clear, helpful communication to educate audiences and support clinic marketing.