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Social media strategist with up to eleven years experience building and guiding brand environments across international corporations, agencies, startups, and consulting settings. Founder of ohmysocials and trusted strategic partner for senior decision-makers in Germany and across Europe, with hands-on collaboration at VP and SVP level. End to end, she covers social media leadership from strategy and governance to process design, creator collaborations, stakeholder alignment, and high-pressure communication—turning complexity into clear, workable approaches that connect ambitious brand and business goals to platform-native growth.…Social media strategist with up to eleven years experience building and guiding brand environments across international corporations, agencies, startups, and consulting settings. Founder of ohmysocials and trusted strategic partner for senior decision-makers in Germany and across Europe, with hands-on collaboration at VP and SVP level. End to end, she covers social media leadership from strategy and governance to process design, creator collaborations, stakeholder alignment, and high-pressure communication—turning complexity into clear, workable approaches that connect ambitious brand and business goals to platform-native growth.

Paulina Bechtgold

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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Social media strategist with up to eleven years experience building and guiding brand environments across international corporations, agencies, startups, and consulting settings. Founder of ohmysocials and trusted strategic partner for senior decision-makers in Germany and across Europe, with hands-on collaboration at VP and SVP level. End to end, she covers social media leadership from strategy and governance to process design, creator collaborations, stakeholder alignment, and high-pressure communication—turning complexity into clear, workable approaches that connect ambitious brand and business goals to platform-native growth.…Social media strategist with up to eleven years experience building and guiding brand environments across international corporations, agencies, startups, and consulting settings. Founder of ohmysocials and trusted strategic partner for senior decision-makers in Germany and across Europe, with hands-on collaboration at VP and SVP level. End to end, she covers social media leadership from strategy and governance to process design, creator collaborations, stakeholder alignment, and high-pressure communication—turning complexity into clear, workable approaches that connect ambitious brand and business goals to platform-native growth.

Available to hire

Social media strategist with up to eleven years experience building and guiding brand environments across international corporations, agencies, startups, and consulting settings. Founder of ohmysocials and trusted strategic partner for senior decision-makers in Germany and across Europe, with hands-on collaboration at VP and SVP level.

End to end, she covers social media leadership from strategy and governance to process design, creator collaborations, stakeholder alignment, and high-pressure communication—turning complexity into clear, workable approaches that connect ambitious brand and business goals to platform-native growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Manager, Consumer Marketing — Social Media, Influencer Marketing, eSports & priceless.com at Mastercard

October 1, 2023 - October 1, 2025

Translated global Mastercard strategy into market-relevant national activations executed under high operational pressure. Worked directly with VP- and SVP-level stakeholders across global, regional, and European leadership. Centralised community management from national agencies into Global Communications to improve efficiency, quality, and cost discipline. Orchestrated major creator and eSports initiatives, including League of Legends Worlds activation with Mercedes-Benz in Berlin. Owned alignment across corporate, brand, and international stakeholders in complex multi-agency environments and supported senior stakeholder communication in high-visibility moments.

Social Media Manager at MAKE RELATIONS GmbH

February 1, 2021 - June 30, 2024

Built social media strategies for a diverse portfolio of brand clients within agency structures. Drove platform optimization, content performance, and messaging decisions. Contributed to cross-functional marketing initiatives and client execution.

Social Media Manager at zoo.de

March 1, 2020 - January 31, 2023

Led social media strategy for a digital-first pet brand from the ground up. Rebuilt editorial flows, content planning, and digital communication structures for sharper execution. Shaped creator integration and audience engagement approach.

Founder & Senior Social Media Strategy Specialist at ohmysocials

January 1, 2020 - Present

Advises national and international brands on social media strategy, creator relations, governance, and cross-channel structures. Drives multi-stakeholder alignment across agencies, internal teams, and leadership; rebuilds end-to-end workflows including approvals, editorial processes, community structures, and reporting logic. Develops creator-first strategies and supports international activations and event leadership. Directs up to six agencies simultaneously across social media, marketing, eSports, and digital experience while maintaining strategic control.