Hi! I’m Paulina, a born and raised Lithuanian who’s spent the past 3 years living across 3 different countries, which has shaped how I see the world and taught me to adapt quickly in fast paced environments. I’ve grown my career in social media and content management through experience ranging from working at a multibillion dollar activewear company to helping build one of the fastest growing and most innovative wellness startups. I’m passionate about creating impactful content, building strong brand presence, and bringing fresh creative ideas to the table. While my background is mainly in wellness, I’m always excited to explore new industries and opportunities. Let’s connect!

Paulina Davidonytė

PRO

Hi! I’m Paulina, a born and raised Lithuanian who’s spent the past 3 years living across 3 different countries, which has shaped how I see the world and taught me to adapt quickly in fast paced environments. I’ve grown my career in social media and content management through experience ranging from working at a multibillion dollar activewear company to helping build one of the fastest growing and most innovative wellness startups. I’m passionate about creating impactful content, building strong brand presence, and bringing fresh creative ideas to the table. While my background is mainly in wellness, I’m always excited to explore new industries and opportunities. Let’s connect!

Available to hire

Hi! I’m Paulina, a born and raised Lithuanian who’s spent the past 3 years living across 3 different countries, which has shaped how I see the world and taught me to adapt quickly in fast paced environments. I’ve grown my career in social media and content management through experience ranging from working at a multibillion dollar activewear company to helping build one of the fastest growing and most innovative wellness startups. I’m passionate about creating impactful content, building strong brand presence, and bringing fresh creative ideas to the table. While my background is mainly in wellness, I’m always excited to explore new industries and opportunities. Let’s connect!

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Language

Lithuanian
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Beginner

Work Experience

Social Media Manager at Kind Patches
February 1, 2025 - April 1, 2026
Led social media strategy and creative direction for Instagram and TikTok, driving growth from 157K to 219K followers on Instagram (+39%) and from 11K to 20K on TikTok (+82%) within 8 months. Adapted content for US/UK audiences, partnered with CRM, influencer, and affiliate teams to ensure cross‑channel consistency, and collaborated on major product launches and events (e.g., Superdrug London). Oversaw end-to-end social workflow, from concept to scheduling and execution, and used data-driven insights to strengthen engagement and community presence.
Social Media Intern at Fabletics
September 1, 2023 - March 1, 2024
Developed and executed social media strategies across Instagram, TikTok, and Pinterest; led the brand’s biggest campaign of the year, coordinating creators and content rollout reaching 11M accounts in 30 days. Planned content shoots at the London store and managed brand/influencer partnerships, co-brand activations, and giveaways; conducted market and trend research to identify growth opportunities.
Coordinator of the International Art Fair at Compensa Concert Hall
May 2, 2022 - July 29, 2022
Managed communications and on-site coordination with participating artists; supported execution of an international art fair, overseeing logistics, transportation, art handling, and setup. Conducted artist interviews for the fair’s YouTube channel and issued press releases to promote the event.

Education

Bachelor of Social Sciences at Vilnius Gediminas Technical University
January 11, 2030 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education