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I work across visual identity, UI/UX thinking, and creative direction, helping shape brands and digital experiences from the ground up. My background includes building websites, logos, and branding, as well as designing visual assets for content, live streams, and campaigns. I’m naturally drawn to how things feel in use, focusing on flow, clarity, and the small details that make an experience intuitive and cohesive. I like being part of the early stages, where ideas are still forming, and helping bring structure and direction without losing the creative vision. Calm and detail-focused, I bring a thoughtful approach to both design and collaboration, always aiming to create work that feels both considered and easy to engage with.…I work across visual identity, UI/UX thinking, and creative direction, helping shape brands and digital experiences from the ground up. My background includes building websites, logos, and branding, as well as designing visual assets for content, live streams, and campaigns. I’m naturally drawn to how things feel in use, focusing on flow, clarity, and the small details that make an experience intuitive and cohesive. I like being part of the early stages, where ideas are still forming, and helping bring structure and direction without losing the creative vision. Calm and detail-focused, I bring a thoughtful approach to both design and collaboration, always aiming to create work that feels both considered and easy to engage with.

Paulina Kurihara Sandström

Project Manager, Production Coordinator, Content Producer, +2

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I work across visual identity, UI/UX thinking, and creative direction, helping shape brands and digital experiences from the ground up. My background includes building websites, logos, and branding, as well as designing visual assets for content, live streams, and campaigns. I’m naturally drawn to how things feel in use, focusing on flow, clarity, and the small details that make an experience intuitive and cohesive. I like being part of the early stages, where ideas are still forming, and helping bring structure and direction without losing the creative vision. Calm and detail-focused, I bring a thoughtful approach to both design and collaboration, always aiming to create work that feels both considered and easy to engage with.…I work across visual identity, UI/UX thinking, and creative direction, helping shape brands and digital experiences from the ground up. My background includes building websites, logos, and branding, as well as designing visual assets for content, live streams, and campaigns. I’m naturally drawn to how things feel in use, focusing on flow, clarity, and the small details that make an experience intuitive and cohesive. I like being part of the early stages, where ideas are still forming, and helping bring structure and direction without losing the creative vision. Calm and detail-focused, I bring a thoughtful approach to both design and collaboration, always aiming to create work that feels both considered and easy to engage with.

Available to hire

I work across visual identity, UI/UX thinking, and creative direction, helping shape brands and digital experiences from the ground up.

My background includes building websites, logos, and branding, as well as designing visual assets for content, live streams, and campaigns. I’m naturally drawn to how things feel in use, focusing on flow, clarity, and the small details that make an experience intuitive and cohesive.

I like being part of the early stages, where ideas are still forming, and helping bring structure and direction without losing the creative vision.

Calm and detail-focused, I bring a thoughtful approach to both design and collaboration, always aiming to create work that feels both considered and easy to engage with.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Japanese

Fluent

Swedish

Fluent

English

Fluent

Work Experience

Customer Operations & Sales Support at Gaston Luga & Studio ABC

January 1, 2020 - Present

In this role I support customers across multiple markets, manage pre- and post-purchase inquiries, order issues, returns, and exchanges, and coordinate with warehouses and logistics across Europe and Asia to ensure accurate order flow and timely deliveries. I collaborate cross-functionally with logistics, marketing, and product teams to support campaigns, gather customer feedback, and drive improvements to internal processes affecting the customer journey.

Head Waiter / Floor Manager at Blue Light Yokohama

January 1, 2014 - December 31, 2019

Led daily operations, staff coordination, and service quality in a high-paced hospitality environment, including team supervision, scheduling, onboarding, and support for larger catering events.

Nail Technician at Nails by LMK

January 1, 2016 - December 31, 2019

Operated an independent service business, managing client communication, bookings, and service delivery while maintaining high service standards and long-term customer relationships.