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I am a dynamic marketing professional passionate about turning data into action. I love blending analytical rigor with creative storytelling to grow brands and drive business results. I’m excited to contribute my skills in marketing analytics, content strategy, and client relationships in a full-time role as a Business Analyst, Marketing Strategist, or Account Manager.…

Mutie Sara Mwikali

Marketing Strategist, Brand Strategist, Marketing Analyst, +2

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I am a dynamic marketing professional passionate about turning data into action. I love blending analytical rigor with creative storytelling to grow brands and drive business results. I’m excited to contribute my skills in marketing analytics, content strategy, and client relationships in a full-time role as a Business Analyst, Marketing Strategist, or Account Manager.…

Available to hire

I am a dynamic marketing professional passionate about turning data into action. I love blending analytical rigor with creative storytelling to grow brands and drive business results.

I’m excited to contribute my skills in marketing analytics, content strategy, and client relationships in a full-time role as a Business Analyst, Marketing Strategist, or Account Manager.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing & Brand Analytics Intern at Godefroy Beauty

May 1, 2025 - Present

Analyzed TikTok, Instagram, YouTube, and Amazon metrics to optimize content timing and format strategy, increasing engagement and brand visibility. Wrote SEO-optimized blog content using keyword research tools and E-E-A-T principles to improve organic search rankings. Refined influencer outreach strategies and managed contracts to ensure brand alignment and timely deliverables. Captured and edited branded product photos to maintain visual consistency across platforms.

Account Auditor at EY (Ernst & Young)

February 1, 2025 - Present

Conducted financial audits and account reviews to ensure compliance with regulatory standards. Analyzed financial data and identified areas for process improvement and risk mitigation. Collaborated with cross-functional teams to deliver accurate and timely audit reports.

Extern Non-Profit Consultant (Internship) at Extern

January 1, 2024 - July 1, 2024

Provided strategic consulting services to non-profit organizations, focusing on operational efficiency and program development. Conducted market research and data analysis to support evidence-based decision-making. Developed marketing materials and communication strategies to enhance community engagement.

Restaurant Server at Sushi Axiom

September 1, 2021 - June 1, 2024

Co-developed 30+ holiday menu items and upsold high-margin products, increasing sales by 20%. Trained 9 new hires, achieving an 89% retention rate and 20% boost in job satisfaction. Strengthened guest relationships through personalized service, driving repeat business and customer loyalty. Streamlined peak-hour operations with data-driven adjustments, reducing wait times by 10%. Organized team events to enhance communication, collaboration, and overall team efficiency.

Social Media Strategist/Content Creator at TikTok (Self-Directed)

September 1, 2023 - February 1, 2024

Built a personal brand on TikTok, gaining 50K+ followers and 3M+ views in 5 months. Created original content including photography, fashion tips, vlogs, poetry, and lip-syncs, achieving a 51% engagement rate and 90% follower growth. Led content strategy, scheduling, and video editing to boost visibility, maintain consistency, and drive viral reach through audience-targeted, high-impact storytelling.

Food Service Worker (Part-time) at AZCO - A Burns & McDonnell Company

April 1, 2022 - August 1, 2022

Provided exceptional customer service in a fast-paced food service environment. Managed inventory, food preparation, and service operations to ensure quality standards.

E-commerce Specialist/Independent Sales at Depop

December 1, 2021 - January 1, 2023

Accumulated 6K+ followers, sold 800+ items, and earned 600+ five-star reviews through strong customer service and consistent branding. Sourced vintage items, conducted market research, and managed end-to-end e-commerce operations. Wrote SEO-friendly product descriptions and created social content generating 20K+ views. Handled packaging, shipping, and customer service to drive satisfaction, repeat purchases, and steady engagement.

Front Desk Receptionist/Digital Marketer at Rosette Nails

September 1, 2019 - June 1, 2022

Redesigned pricing page, increasing annual sales by 9%. Revamped social media profiles, boosting engagement by 20% and growing the audience to 8K+. Created TikTok and Instagram content and supported marketing campaigns that improved client retention and bookings. Delivered top-tier front-desk service by managing scheduling, customer communication, and daily operations.

Founder/Owner at Lucky ME Bakery

December 1, 2024 - Present

Launched Lucky Yu Bakery, a dessert brand celebrating Asian flavors and cultural identity. Designed brand identity, priced products, built seasonal menus, and calculated overhead costs. Surpassed $300 in pre-order sales through strategic storytelling and social media marketing. Built a loyal customer base by leveraging authentic cultural narratives and community engagement.