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SEO specialist and digital marketing expert with 5+ years of hands-on experience in organic search strategy, technical SEO, GEO, AEO, content optimization, and performance analytics across agency, in-house, and consultancy environments. Skilled at evaluating search intent alignment, keyword strategy, on-page and technical SEO logic, and content structure. Experienced in identifying inaccuracies, overclaims, and weak reasoning in written outputs—directly transferable to AI training data evaluation and annotation workflows. Proficient in GA4, Google Search Console, SEMrush, Wordpress, Elementor and Screaming Frog, with full professional English proficiency.…SEO specialist and digital marketing expert with 5+ years of hands-on experience in organic search strategy, technical SEO, GEO, AEO, content optimization, and performance analytics across agency, in-house, and consultancy environments. Skilled at evaluating search intent alignment, keyword strategy, on-page and technical SEO logic, and content structure. Experienced in identifying inaccuracies, overclaims, and weak reasoning in written outputs—directly transferable to AI training data evaluation and annotation workflows. Proficient in GA4, Google Search Console, SEMrush, Wordpress, Elementor and Screaming Frog, with full professional English proficiency.

Pauline Rivera Hernandez

SEO Expert, Digital Marketer, Web Developer, +2

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SEO specialist and digital marketing expert with 5+ years of hands-on experience in organic search strategy, technical SEO, GEO, AEO, content optimization, and performance analytics across agency, in-house, and consultancy environments. Skilled at evaluating search intent alignment, keyword strategy, on-page and technical SEO logic, and content structure. Experienced in identifying inaccuracies, overclaims, and weak reasoning in written outputs—directly transferable to AI training data evaluation and annotation workflows. Proficient in GA4, Google Search Console, SEMrush, Wordpress, Elementor and Screaming Frog, with full professional English proficiency.…SEO specialist and digital marketing expert with 5+ years of hands-on experience in organic search strategy, technical SEO, GEO, AEO, content optimization, and performance analytics across agency, in-house, and consultancy environments. Skilled at evaluating search intent alignment, keyword strategy, on-page and technical SEO logic, and content structure. Experienced in identifying inaccuracies, overclaims, and weak reasoning in written outputs—directly transferable to AI training data evaluation and annotation workflows. Proficient in GA4, Google Search Console, SEMrush, Wordpress, Elementor and Screaming Frog, with full professional English proficiency.

Available to hire

SEO specialist and digital marketing expert with 5+ years of hands-on experience in organic search strategy, technical SEO, GEO, AEO, content optimization, and performance analytics across agency, in-house, and consultancy environments. Skilled at evaluating search intent alignment, keyword strategy, on-page and technical SEO logic, and content structure.

Experienced in identifying inaccuracies, overclaims, and weak reasoning in written outputs—directly transferable to AI training data evaluation and annotation workflows. Proficient in GA4, Google Search Console, SEMrush, Wordpress, Elementor and Screaming Frog, with full professional English proficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Technical Illustration

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

Italian

Beginner

Work Experience

Head of SEO & Web Positioning – Lead SEO at NOMI LATAM

July 1, 2024 - Present

Lead SEO strategy for clients across Spanish-speaking and international markets. Oversee technical audits, content strategy, and on-/off-page optimization. Deliver monthly KPI dashboards and actionable, evidence-based recommendations. Evaluate and QA SEO outputs for accuracy, search-intent fit, and adherence to best practices, supporting AI response review workflows.

SEO Director at SEO NME Agency

June 1, 2024 - March 31, 2026

Run an SEO consultancy delivering keyword research, content briefs, technical audits, and growth strategies for clients in multiple markets. Produce gold-standard SEO content and strategy documentation, ensuring clarity, brand voice alignment, and factual accuracy.

SEO Specialist at Digitalas Colombia (Publicis Groupe)

May 1, 2023 - August 31, 2023

Design and execute SEO content strategies for Belcorp, a leading LATAM brand, across Colombia, Peru, Chile, and Mexico e-commerce platforms. Produce monthly performance reports with KPI-driven insights. Optimize product category pages and blog content for search intent and information architecture. Identify UX and technical issues impacting crawl/indexation and site health, implementing fixes to improve bounce rate, sessions, and organic visibility.

SEO Analyst at PAXZU

April 1, 2022 - May 31, 2023

Manage SEO strategy and optimization for 15 simultaneous client accounts in English and Spanish. Conduct technical SEO audits, SERP analysis, keyword research, and intent mapping; produce weekly and monthly KPI reports. Promoted from SEO Junior to SEO Analyst after consistently exceeding performance targets.

Junior SEO Analyst at Lance Always Growing

June 1, 2020 - March 31, 2022

Deliver on-page and off-page SEO optimizations, monthly audits, and content strategy for multiple client websites. Optimize e-commerce purchase funnels and blog content; achieve first-page Google rankings for target keywords. Increase qualified leads and improve UX through data-driven design recommendations.

Digital Communications Manager at Pontificia Universidad Javeriana

January 1, 2020 - May 31, 2020

Develop and execute digital communication strategies for the university's social outreach division. Increased the Engineering Faculty's digital visibility through targeted internal communication campaigns.