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I’m a performance marketer and media buyer based in Bengaluru, working hands-on with Meta Ads and Google Ads to help brands grow with measurable ROI. I manage full-funnel campaigns, optimize targeting and budgets, and use A/B testing to improve outcomes like ROAS, CPL, and CPA for multiple client accounts. Beyond running ads, I enjoy translating analytics into action—tracking conversions with Meta Pixel and Google Analytics 4, improving conversion performance, and supporting long-term client growth through proactive account management. I’ve also built business development strength in my current role, contributing to consistent agency revenue growth while collaborating closely with design and tech teams to deliver tailored campaigns.…I’m a performance marketer and media buyer based in Bengaluru, working hands-on with Meta Ads and Google Ads to help brands grow with measurable ROI. I manage full-funnel campaigns, optimize targeting and budgets, and use A/B testing to improve outcomes like ROAS, CPL, and CPA for multiple client accounts. Beyond running ads, I enjoy translating analytics into action—tracking conversions with Meta Pixel and Google Analytics 4, improving conversion performance, and supporting long-term client growth through proactive account management. I’ve also built business development strength in my current role, contributing to consistent agency revenue growth while collaborating closely with design and tech teams to deliver tailored campaigns.

PAULRUFUS M

Performance Marketer, Digital Marketer, Marketing Analyst, +1

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I’m a performance marketer and media buyer based in Bengaluru, working hands-on with Meta Ads and Google Ads to help brands grow with measurable ROI. I manage full-funnel campaigns, optimize targeting and budgets, and use A/B testing to improve outcomes like ROAS, CPL, and CPA for multiple client accounts. Beyond running ads, I enjoy translating analytics into action—tracking conversions with Meta Pixel and Google Analytics 4, improving conversion performance, and supporting long-term client growth through proactive account management. I’ve also built business development strength in my current role, contributing to consistent agency revenue growth while collaborating closely with design and tech teams to deliver tailored campaigns.…I’m a performance marketer and media buyer based in Bengaluru, working hands-on with Meta Ads and Google Ads to help brands grow with measurable ROI. I manage full-funnel campaigns, optimize targeting and budgets, and use A/B testing to improve outcomes like ROAS, CPL, and CPA for multiple client accounts. Beyond running ads, I enjoy translating analytics into action—tracking conversions with Meta Pixel and Google Analytics 4, improving conversion performance, and supporting long-term client growth through proactive account management. I’ve also built business development strength in my current role, contributing to consistent agency revenue growth while collaborating closely with design and tech teams to deliver tailored campaigns.

Available to hire

I’m a performance marketer and media buyer based in Bengaluru, working hands-on with Meta Ads and Google Ads to help brands grow with measurable ROI. I manage full-funnel campaigns, optimize targeting and budgets, and use A/B testing to improve outcomes like ROAS, CPL, and CPA for multiple client accounts.

Beyond running ads, I enjoy translating analytics into action—tracking conversions with Meta Pixel and Google Analytics 4, improving conversion performance, and supporting long-term client growth through proactive account management. I’ve also built business development strength in my current role, contributing to consistent agency revenue growth while collaborating closely with design and tech teams to deliver tailored campaigns.

Skills

Facebook Ads

Google Ads

GA4

Experience Level

Facebook Ads

Expert

Google Ads

Expert

GA4

Expert

Work Experience

Performance Marketer | Media Buyer (Meta Ads & Google Ads) at Rising Roots Ventures (OPC)

March 1, 2025 - Present

Plan and execute paid media campaigns across Meta Ads and Google Ads for multiple client accounts, managing monthly spend and optimizing campaigns to meet KPIs. Handle budget management, bidding strategy, and audience targeting; improve performance through testing and iteration to raise average ROAS. Contribute to business development by supporting proposals, pitching, contract negotiations, and identifying new opportunities across industries. Build long-term client relationships through proactive account management, retention-focused upselling, and regular client reporting. Collaborate with marketing, design, and tech teams to deliver tailored digital advertising solutions based on market and competitor insights.

Digital Retention Agent at SBI Credit Cards

March 1, 2024 - March 1, 2025

Engaged with SBI credit card customers digitally to prevent cancellations and improve retention performance. Used personalized outreach and resolution of concerns to reduce churn and increase loyalty among high-value cardholders. Monitored accounts to identify at-risk profiles and execute retention strategies to improve retention outcomes.

Data Admin at NLC India Limited

February 1, 2023 - February 1, 2024

Managed end-to-end data lifecycle including collection, storage, processing, and analysis for datasets and systems. Administered and maintained databases to ensure performance, reliability, and security. Supported analysts with SQL querying and dataset preparation and assisted with BI reporting. Troubleshot data system performance bottlenecks and data discrepancies, documented processes, and collaborated with IT teams for system integration.