Senior Media Buyer & E-commerce Strategist with 5 years of experience driving performance marketing and growth across B2B and B2C markets in the United States and Colombia.
Currently working as an Account Executive at LinkedIn Marketing Solutions, where I act as a strategic advisor for B2B advertisers—leading discovery, solutioning, campaign setup, measurement, and optimization using Campaign Manager.
Previously, I managed Meta Ads and performance marketing initiatives for companies like Townsquare Interactive and Digital Optimizer, focusing on user acquisition, funnel optimization, and sustainable performance rather than short-term traffic.
My background combines paid media execution, e-commerce strategy (Shopify), and data-driven analysis to identify growth opportunities, improve efficiency, and align marketing efforts with business objectives.
Fluent in English and Spanish, with professional proficiency in Korean, I bring strong analytical thinking, clear communication, and hands-on execution to every project.
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