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I’m a brand and strategic marketing professional with 7+ years driving growth for international and local brands. I specialize in identifying growth opportunities, optimizing marketing investments, and turning data, creativity, and media into actionable growth strategies. I’m based in Poland and open to opportunities that leverage my experience in 360° campaigns, market research, and cross‑functional leadership. I build and lead strategic programs that connect market insights with compelling creative, efficient media plans, and measurable results. My approach blends rigorous analytics with collaborative execution to improve ROI, accelerate go‑to‑market timelines, and strengthen agency and client partnerships.…I’m a brand and strategic marketing professional with 7+ years driving growth for international and local brands. I specialize in identifying growth opportunities, optimizing marketing investments, and turning data, creativity, and media into actionable growth strategies. I’m based in Poland and open to opportunities that leverage my experience in 360° campaigns, market research, and cross‑functional leadership. I build and lead strategic programs that connect market insights with compelling creative, efficient media plans, and measurable results. My approach blends rigorous analytics with collaborative execution to improve ROI, accelerate go‑to‑market timelines, and strengthen agency and client partnerships.

Pavel Halavach

Brand Strategist, Marketing Strategist, Product Marketer, +2

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I’m a brand and strategic marketing professional with 7+ years driving growth for international and local brands. I specialize in identifying growth opportunities, optimizing marketing investments, and turning data, creativity, and media into actionable growth strategies. I’m based in Poland and open to opportunities that leverage my experience in 360° campaigns, market research, and cross‑functional leadership. I build and lead strategic programs that connect market insights with compelling creative, efficient media plans, and measurable results. My approach blends rigorous analytics with collaborative execution to improve ROI, accelerate go‑to‑market timelines, and strengthen agency and client partnerships.…I’m a brand and strategic marketing professional with 7+ years driving growth for international and local brands. I specialize in identifying growth opportunities, optimizing marketing investments, and turning data, creativity, and media into actionable growth strategies. I’m based in Poland and open to opportunities that leverage my experience in 360° campaigns, market research, and cross‑functional leadership. I build and lead strategic programs that connect market insights with compelling creative, efficient media plans, and measurable results. My approach blends rigorous analytics with collaborative execution to improve ROI, accelerate go‑to‑market timelines, and strengthen agency and client partnerships.

Available to hire

I’m a brand and strategic marketing professional with 7+ years driving growth for international and local brands. I specialize in identifying growth opportunities, optimizing marketing investments, and turning data, creativity, and media into actionable growth strategies. I’m based in Poland and open to opportunities that leverage my experience in 360° campaigns, market research, and cross‑functional leadership.

I build and lead strategic programs that connect market insights with compelling creative, efficient media plans, and measurable results. My approach blends rigorous analytics with collaborative execution to improve ROI, accelerate go‑to‑market timelines, and strengthen agency and client partnerships.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Russian

Fluent

English

Advanced

Polish

Intermediate

Work Experience

Strategic Marketing Manager / Media Manager at Publicis Groupe

March 1, 2022 - Present

Led 360° marketing strategies, market/audience analysis, and media mix optimization; managed multi-market campaigns with budgets up to USD 10M; defined KPIs, facilitated strategy workshops, and ensured highExecution quality; consolidated marketing and media KPIs; contributed to ROI improvement and media spend accuracy. Built a unified analytical framework to streamline planning and reduce workload; initiated PR research generating 8M+ media impressions.

Senior Account Manager at Genius Group

September 1, 2020 - December 1, 2022

Led a 5-person client service team; implemented task-management systems; collaborated with C-levels to expand new product offerings and partner networks; oversaw cross-functional coordination and profitability of programs; reported to CEO/COO.

Account Manager at Medcraft

September 1, 2019 - September 1, 2020

Managed digital pharma projects, coordinated stakeholders, grew service offerings and vendor pool; developed and tracked timelines; improved project profitability; designed client development plans and engagement strategies with KOLs.

Account Manager at Twice

July 1, 2018 - September 1, 2019

Managed digital pharma projects, expanded service offerings, maintained long-term client relationships; achieved high client retention and grew key budgets through cross-sell initiatives; improved project profitability via process optimization.