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I’m a data-driven Digital Marketing & Business Intelligence professional with a passion for turning datasets into actionable product insights. I specialize in data analysis, statistical modeling, and experimentation to drive product improvements and marketing ROI. I thrive in agile, cross-functional teams across India and Germany, translating complex data into clear business recommendations and building automated data workflows to boost efficiency.…I’m a data-driven Digital Marketing & Business Intelligence professional with a passion for turning datasets into actionable product insights. I specialize in data analysis, statistical modeling, and experimentation to drive product improvements and marketing ROI. I thrive in agile, cross-functional teams across India and Germany, translating complex data into clear business recommendations and building automated data workflows to boost efficiency.

Pavethran Muthukumaran

Data Scientist, Data Analyst, Product Marketer, +6

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I’m a data-driven Digital Marketing & Business Intelligence professional with a passion for turning datasets into actionable product insights. I specialize in data analysis, statistical modeling, and experimentation to drive product improvements and marketing ROI. I thrive in agile, cross-functional teams across India and Germany, translating complex data into clear business recommendations and building automated data workflows to boost efficiency.…I’m a data-driven Digital Marketing & Business Intelligence professional with a passion for turning datasets into actionable product insights. I specialize in data analysis, statistical modeling, and experimentation to drive product improvements and marketing ROI. I thrive in agile, cross-functional teams across India and Germany, translating complex data into clear business recommendations and building automated data workflows to boost efficiency.

Available to hire

I’m a data-driven Digital Marketing & Business Intelligence professional with a passion for turning datasets into actionable product insights. I specialize in data analysis, statistical modeling, and experimentation to drive product improvements and marketing ROI.

I thrive in agile, cross-functional teams across India and Germany, translating complex data into clear business recommendations and building automated data workflows to boost efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Intermediate

Tamil

Fluent

Work Experience

Digital Marketing & Business Intelligence Associate at CV Designer

March 1, 2023 - September 22, 2025

As a Digital Marketing & Business Intelligence Associate at CV Designer, I combined data analytics, business intelligence, and digital marketing to optimize campaigns and drive measurable results. I developed interactive dashboards in Power BI and Tableau, automated reporting through ETL pipelines, and performed SQL-based data extraction and analysis. I designed and executed A/B tests, implemented targeted marketing strategies, and managed cross-functional projects to improve ROI, streamline workflows, and deliver clear, actionable insights to stakeholders. My work bridged technical rigor with strategic business impact, ensuring data-driven decisions at every stage.

Digital Marketing & Business Intelligence Associate at CV Designer

March 1, 2023 - September 4, 2025

Led optimization of campaign performance using data analytics and business intelligence. Developed interactive dashboards with Power BI and Tableau and automated reporting using ETL pipelines. Utilized SQL and statistical techniques for detailed performance analysis. Designed and executed A/B tests, implemented targeted marketing strategies, and managed cross-functional projects to improve ROI and streamline workflows. Delivered clear insights enabling data-driven decisions bridging technical analysis and business strategy.