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Jelena Pavković

Available to hire

I am Jelena Pavković, a sociologist turned journalist with experience analyzing social topics, audiences and the contexts in which people respond to information.

About

I am Jelena Pavković, a sociologist turned journalist with experience analyzing social topics, audiences and the contexts in which people respond to information. Through my work for RTL/Net.hr and 24sata, I learned to connect data, identify patterns, and translate complex information into clear, actionable insights. I enjoy transforming research into engaging content that resonates with diverse audiences.

My background in sociology helps me understand human behavior and social trends, and I’m skilled in qualitative research, data interpretation, and clear communication. I’m eager to continue growing in media analysis, content strategy and audience engagement.

  • 1 year's experience
  • Joined January 2026

Languages

  • EnglishFluent
  • ItalianBeginner
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services

Work experience

Journalist · RTL / Net.hrApr 2025 – Dec 2025 · 9 mos

Monitored and analyzed social topics and audience interests; researched topics using multiple sources, data, and interviews; proposed content ideas based on identified trends; produced clear and structured written content.

Waitress · Konoba Ribar, TrogirSep 2024 – Nov 2024 · 3 mos

Communicated daily with guests, understanding their needs; worked in a fast-paced, dynamic environment; provided excellent customer service.

Journalist · 24sataMar 2023 – Nov 2023 · 9 mos

Prepared and wrote online content for various platforms; adapted topics to different target audiences; understood and analyzed reader needs and reactions.

Education

Master’s Degree in Sociology · Faculty of Humanities and Social Sciences, University of Split2021 – 2024
Bachelor’s Degree in Sociology · Faculty of Humanities and Social Sciences, University of Split2018 – 2021

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