I am an accomplished and results-driven SEO Specialist and WordPress Web Designer/Developer with 5 years of experience in both SEO optimization and web development. I specialize in improving organic search rankings, enhancing user experience, and optimizing website performance. Skilled in WordPress, WooCommerce, Shopify, and SEO tools such as Ahrefs, SEMrush, and Google Analytics, I build responsive and SEO-optimized websites with customized themes/plugins to elevate eCommerce platforms. My passion lies in combining effective SEO strategies with high-performance web design to drive growth and business success. I am known for my clear communication, reliable delivery, and client-focused solutions, working closely with clients to understand their needs and maintain strong relationships for high satisfaction and retention.

Joyce Muthoni

I am an accomplished and results-driven SEO Specialist and WordPress Web Designer/Developer with 5 years of experience in both SEO optimization and web development. I specialize in improving organic search rankings, enhancing user experience, and optimizing website performance. Skilled in WordPress, WooCommerce, Shopify, and SEO tools such as Ahrefs, SEMrush, and Google Analytics, I build responsive and SEO-optimized websites with customized themes/plugins to elevate eCommerce platforms. My passion lies in combining effective SEO strategies with high-performance web design to drive growth and business success. I am known for my clear communication, reliable delivery, and client-focused solutions, working closely with clients to understand their needs and maintain strong relationships for high satisfaction and retention.

Available to hire

I am an accomplished and results-driven SEO Specialist and WordPress Web Designer/Developer with 5 years of experience in both SEO optimization and web development. I specialize in improving organic search rankings, enhancing user experience, and optimizing website performance. Skilled in WordPress, WooCommerce, Shopify, and SEO tools such as Ahrefs, SEMrush, and Google Analytics, I build responsive and SEO-optimized websites with customized themes/plugins to elevate eCommerce platforms.

My passion lies in combining effective SEO strategies with high-performance web design to drive growth and business success. I am known for my clear communication, reliable delivery, and client-focused solutions, working closely with clients to understand their needs and maintain strong relationships for high satisfaction and retention.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

SEO & Digital Marketing Specialist at Web Solutions
December 31, 2021 - August 25, 2025
Led SEO campaigns for small to medium-sized businesses focused on improving organic search rankings and website visibility. Executed on-page SEO improvements including meta tags, headings, and content structuring for effective search engine indexing. Enhanced mobile performance and site speed to reduce bounce rates. Specialized in local SEO optimization to increase presence in local search results. Generated comprehensive SEO reports providing actionable insights for continual performance improvement.
SEO Specialist & WordPress Web Designer/Developer at Freelancer/Contract
January 1, 2020 - Present
Conducted in-depth SEO audits, increasing organic traffic and improving client website rankings. Designed and developed WordPress websites across varied industries including eCommerce, coaching, blogs, and corporate services. Developed responsive, SEO-optimized websites with customized layouts to enhance speed and performance. Implemented WooCommerce and Shopify solutions, optimizing product pages and integrating payment gateways. Managed site migrations, DNS setup, and hosting on platforms like Cloudways and Namecheap to optimize Core Web Vitals and overall user experience. Utilized SEO tools such as Google Analytics, SEMrush, and Ahrefs to analyze performance and execute data-driven strategies. Collaborated closely with clients to deliver tailored solutions and maintain strong relationships for client satisfaction and retention.

Education

Bachelor of Commerce (Finance) – Upper Division at Technical University of Mombasa
January 1, 2017 - August 25, 2025

Qualifications

CPA – Section 4
January 11, 2030 - August 25, 2025
Google Analytics Certification
January 1, 2021 - August 25, 2025
HubSpot Inbound Marketing Certification
January 1, 2020 - August 25, 2025
Yoast SEO for WordPress
January 1, 2019 - August 25, 2025
SEMrush SEO Toolkit Certification
January 1, 2022 - August 25, 2025

Industry Experience

Retail, Professional Services, Software & Internet, Education, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more