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Hi, I’m Payal Gupta, a UX/UI Designer based in Germany with 3 years of experience delivering enterprise and mobile products. I enjoy turning complex problems into intuitive, accessible interfaces and shaping decision-making through research-grounded design. I’ve led end-to-end design efforts, built scalable design systems in Figma, and collaborated across cross-functional teams to deliver production-ready solutions. I’m currently pursuing an MSc in Human-Computer Interaction at the University of Siegen, focusing on research-grounded design for complex digital systems. Alongside my studies, I freelance to tackle diverse challenges, from brand identity to healthcare dashboards, continuously refining my craft and staying hands-on with design tools and methodologies.…Hi, I’m Payal Gupta, a UX/UI Designer based in Germany with 3 years of experience delivering enterprise and mobile products. I enjoy turning complex problems into intuitive, accessible interfaces and shaping decision-making through research-grounded design. I’ve led end-to-end design efforts, built scalable design systems in Figma, and collaborated across cross-functional teams to deliver production-ready solutions. I’m currently pursuing an MSc in Human-Computer Interaction at the University of Siegen, focusing on research-grounded design for complex digital systems. Alongside my studies, I freelance to tackle diverse challenges, from brand identity to healthcare dashboards, continuously refining my craft and staying hands-on with design tools and methodologies.

Payal Gupta

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Hi, I’m Payal Gupta, a UX/UI Designer based in Germany with 3 years of experience delivering enterprise and mobile products. I enjoy turning complex problems into intuitive, accessible interfaces and shaping decision-making through research-grounded design. I’ve led end-to-end design efforts, built scalable design systems in Figma, and collaborated across cross-functional teams to deliver production-ready solutions. I’m currently pursuing an MSc in Human-Computer Interaction at the University of Siegen, focusing on research-grounded design for complex digital systems. Alongside my studies, I freelance to tackle diverse challenges, from brand identity to healthcare dashboards, continuously refining my craft and staying hands-on with design tools and methodologies.…Hi, I’m Payal Gupta, a UX/UI Designer based in Germany with 3 years of experience delivering enterprise and mobile products. I enjoy turning complex problems into intuitive, accessible interfaces and shaping decision-making through research-grounded design. I’ve led end-to-end design efforts, built scalable design systems in Figma, and collaborated across cross-functional teams to deliver production-ready solutions. I’m currently pursuing an MSc in Human-Computer Interaction at the University of Siegen, focusing on research-grounded design for complex digital systems. Alongside my studies, I freelance to tackle diverse challenges, from brand identity to healthcare dashboards, continuously refining my craft and staying hands-on with design tools and methodologies.

Available to hire

Hi, I’m Payal Gupta, a UX/UI Designer based in Germany with 3 years of experience delivering enterprise and mobile products. I enjoy turning complex problems into intuitive, accessible interfaces and shaping decision-making through research-grounded design. I’ve led end-to-end design efforts, built scalable design systems in Figma, and collaborated across cross-functional teams to deliver production-ready solutions.

I’m currently pursuing an MSc in Human-Computer Interaction at the University of Siegen, focusing on research-grounded design for complex digital systems. Alongside my studies, I freelance to tackle diverse challenges, from brand identity to healthcare dashboards, continuously refining my craft and staying hands-on with design tools and methodologies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Beginner

Hindi

Fluent

Work Experience

UI & Graphic Designer at Freelance Remote

August 1, 2024 - September 1, 2025

Designed brand identity assets including logos and marketing banners for multiple clients across web and mobile platforms; led end-to-end design of a healthcare application for physicians (NDA); established a reusable Design System in Figma, cutting UI development time by 30%; integrated design specifications with backend architecture to deliver a production-ready solution.

UI/UX Designer at EkalSutra

March 1, 2024 - July 1, 2024

Conducted user research and usability testing for an enterprise ERP system, translating insights into design improvements that increased user engagement by 15%; ran A/B testing on dashboard layouts, resulting in a 12% increase in task completion speed; led design strategy and partnered with founders to align UI/UX with business objectives and technical limits; developed and maintained a component-based design system in Figma to ensure scalability and consistency across the product.

UI Designer at Rohido Media

September 1, 2023 - December 1, 2023

Designed and developed responsive e-commerce websites for fashion stylists, improving usability and customer satisfaction by 20%; collaborated cross-functionally with developers to ensure pixel-perfect, user-friendly, and visually cohesive implementation.

UI Designer Intern at LetsVerify

June 1, 2022 - February 1, 2023

Led end-to-end UI/UX redesign as the sole designer, revamping visual design and interaction patterns to drive a 25% increase in user engagement; used research insights to streamline onboarding, boosting task completion rates by 18%.

UI/UX Designer Intern at Auriga IT

July 1, 2022 - November 1, 2022

Collaborated with a senior designer on a food waste reduction app, contributing to information architecture, user flows, wireframes, and interactive prototypes; participated in ideation workshops, translating brainstorming outputs into structured design artifacts.

Design Intern at Greenpeace India

June 1, 2021 - August 1, 2021

Created posters, motion graphics, and promotional materials for the Mobility Campaign and WTO Petition Campaign, adhering to strict brand and campaign guidelines.