Senior Performance Marketing and AI Automation Specialist at ROAS (USA) and other engagements

Provided performance marketing services on a contract basis through ROAS (USA) and other engagements. Personally managed paid media campaigns across Meta Ads and Google Ads for multiple high-profile clients with budgets ranging from USD 10,000 to USD 100,000 per month. Owned conversion tracking and measurement setup across client accounts by implementing and troubleshooting pixel configurations, GA4 events, and Google Tag Manager. Conducted continuous campaign optimization and post-campaign analysis, translating performance data into clear recommendations for senior client stakeholders. Built AI-powered automation workflows using Make.com and Claude to improve analysis quality and remove repetitive tasks across 30+ accounts. Managed and mentored a team of media buyers, overseeing day-to-day campaign execution and providing hands-on guidance. Coordinated with external creative partners and media suppliers on briefs, asset production, timelines, and launch delivery.

Sr. Digital Marketing Executive at GetWheel AI

Executed paid media campaigns across Meta Ads, Google Ads, LinkedIn, TikTok, and Amazon Attribution for e-commerce and B2B brands across multiple markets. Managed campaign tracking and measurement using GA4 and Google Tag Manager, overseeing tag implementation, conversion event setup, and attribution configuration. Collaborated with product and engineering teams to build AI-powered automation workflows and campaign optimization systems to improve speed and quality of campaign analysis and reduce manual effort. Managed and mentored a team of digital marketers with performance standards and ongoing guidance. Presented performance analysis and strategic recommendations to client stakeholders across accounts.

Sr. Digital Marketing Executive at Integrity Matters

Planned and executed digital marketing campaigns across Google Ads and LinkedIn, managing paid search and paid social strategy, audience targeting, and budget optimization for lead generation and customer acquisition goals. Managed campaign measurement and tracking using Google Tag Manager and GA4 to ensure accurate attribution and consistent reporting. Designed and ran A/B and multivariate tests across ads and landing pages, applying a structured approach to optimization and sharing post-campaign analysis with senior stakeholders to guide future investment decisions. Executed email marketing automation and outbound campaigns using Apollo for segmentation, scheduling, and performance tracking across promotional and nurture sends. Developed and launched a referral marketing program that added a new acquisition channel and delivered measurable incremental pipeline contribution.

Digital Marketing Executive at Guidelign

Developed and executed paid social and search campaigns across Meta platforms and Google Ads, managing campaign builds, audience targeting, budget management, and performance reporting. Ran A/B tests and applied data-driven insights to refine ad creative and messaging, improving conversion rates and overall campaign performance over time.