Social Media Content Strategist

Payton Polak

Social Media Content Strategist

Available to hire

Social Media Content Strategist

Work Experience

Producer | Animation Director at JoyBott Animation
May 1, 2025 - June 23, 2025
Producer and director of original animated content. Responsible for leading our team to create colorful animations with engaging characters and stories. Ensure that we stay on schedule and work efficiently without sacrificing the quality of the project.
Executive Producer | Director | 2D Animator at The Showstoppers
May 1, 2024 - May 1, 2025
Directed and produced a collaborative animated short film with a team of 10 artists. Developed a cast of dynamic characters and locations based on current mixed media trends. Contributed character animation, storyboards, cleanup, art direction, compositing, audio work, and motion graphics.
Motion Graphics Designer | 2D Animator at Hinkley
December 1, 2024 - February 28, 2025
After a successful internship, invited to return as a Freelance artist. Developed animations to increase social engagement with luxury brands; Hinkley and Lark. Built custom animated banners and video content for the Lark website homepage.
Showrunner | Director | 2D Animator at The Epilogue of Endings
March 1, 2024 - September 30, 2024
Directed, produced, and showran an independent animated pilot episode for original screenplay. Contributed cleanup animation, color, art direction, sound design, and motion graphics for the pilot episode. Created all of the animation’s compositing and lighting effects.
Motion Graphics & Video Production Intern at Hinkley
June 1, 2024 - August 31, 2024
Developed animations to increase social engagement with luxury brands; Hinkley, Lark, and Fredrick Raymond. Created video and graphic content for large format trade displays used at High Point Market and Lightovation. Built video content for Ecommerce PDP pages to be used on Wayfair, Houzz, Home Depot, Lowes, etc.
Producer | 2D Animator at Baked with Love
March 1, 2024 - May 31, 2024
Produced and directed a collaborative animated short film with a team of 20 artists. Worked as a 2D cleanup animator, colorist, compositor, and sound designer. Led our team by coordinating multiple schedules, establishing creative leads for delegated work. The film amassed over 1.6 million views after publishing via my online platform.
Director | 2D Animator at PAWS
January 1, 2024 - March 31, 2024
Directed and produced a collaborative short film with a team of 10 artists. Worked as a 2D cleanup animator, colorist, storyboard artist, and sound designer. Created all of the film’s compositing and lighting effects on a tight schedule.
Content Creator at YouTube
February 1, 2019 - June 23, 2025
Developed a channel with over 150 thousand subscribers, 16.5 million views, and 125 million impressions. Produced more than 250 videos, both expository and entertainment based, covering a wide variety of topics. Directed/Produced an original webseries with over 2.6 million views with 29 episodes and 11 secondary videos.
Producer | Animation Director at JoyBott Animation
May 1, 2025 - Present
Producer and director of original animated content. Responsible for leading the team to create colorful animations with engaging characters and stories. Ensure that the projects stay on schedule and maintain high quality.
Motion Graphics Designer | 2D Animator at Hinkley
November 1, 2024 - Present
After a successful internship, invited to return as a Freelance artist. Developed animations to increase social engagement with luxury brands Hinkley and Lark. Built custom animated banners and video content for the Lark website homepage.
Executive Producer | Director | 2D Animator at The Showstoppers
May 31, 2025 - July 18, 2025
Directed and produced a collaborative animated short film with a team of 10 artists. Developed dynamic characters and locations based on current mixed media trends. Contributed character animation, storyboards, cleanup, art direction, compositing, audio work, and motion graphics.
Showrunner | Director | 2D Animator at The Epilogue of Endings
September 30, 2024 - July 18, 2025
Directed, produced, and showran an independent animated pilot episode for original screenplay. Contributed cleanup animation, color, art direction, sound design, and motion graphics. Created all compositing and lighting effects.
Motion Graphics & Video Production Intern at Hinkley
August 31, 2024 - July 18, 2025
Developed animations to increase social engagement with luxury brands including Hinkley, Lark, and Fredrick Raymond. Created video and graphic content for large format trade displays used at High Point Market and Lightovation. Built video content for Ecommerce PDP pages on Wayfair, Houzz, Home Depot, Lowes, etc.
Producer | 2D Animator at Baked with Love
May 31, 2024 - July 18, 2025
Produced and directed a collaborative animated short film with a team of 20 artists. Worked as a 2D cleanup animator, colorist, compositor, and sound designer. Led the team by coordinating schedules and establishing creative leads. The film amassed over 1.6 million views upon publishing.
Director | 2D Animator at PAWS
March 31, 2024 - July 18, 2025
Directed and produced a collaborative short film with a team of 10 artists. Worked as 2D cleanup animator, colorist, storyboard artist, and sound designer. Created all compositing and lighting effects on a tight schedule.
Content Creator at YouTube
February 1, 2019 - Present
Developed a channel with over 150,000 subscribers, 16.5 million views, and 125 million impressions. Produced over 250 videos covering a wide variety of topics. Directed and produced an original webseries with over 2.6 million views across 29 episodes and 11 secondary videos.
Producer | Animation Director at JoyBott Animation
May 1, 2025 - Present
As Producer and Animation Director, I successfully developed two new intellectual properties, pitching both to Amazon Prime. I directed and produced a variety of original animated content, leading the team to create colorful animations with engaging characters and stories. I ensured projects stayed on schedule and maintained high quality and efficiency throughout production.
Motion Graphics Designer | 2D Animator at Hinkley
November 1, 2024 - Present
After a successful internship, I was invited back as a freelance artist to develop animations that increased social engagement with luxury brands such as Hinkley and Lark. I built custom animated banners and video content for the Lark website homepage.
Executive Producer | Director | 2D Animator at The Showstoppers
May 1, 2025 - August 6, 2025
Directed and produced an animated short film that was an official selection of several film festivals including Cindependant Film Festival, Maumee Film Festival, and Georgia Comedy Film Festival. Developed dynamic characters and locations based on mixed media trends and contributed to animation, storyboards, cleanup, art direction, compositing, audio work, and motion graphics.
Showrunner | Director | 2D Animator at The Epilogue of Endings
September 1, 2024 - August 6, 2025
Directed, produced, and showran an independent animated pilot episode based on my original screenplay. Contributed cleanup animation, color, art direction, sound design, and motion graphics, creating all compositing and lighting effects.
Motion Graphics & Video Production Intern at Hinkley
August 31, 2024 - August 6, 2025
Created animations to increase social engagement for luxury brands including Hinkley, Lark, and Fredrick Raymond. Developed video and graphic content for large format trade displays featured at High Point Market and Lightovation. Built video content for eCommerce product detail pages used on platforms like Wayfair, Houzz, Home Depot, and Lowes.
Producer | 2D Animator at Baked with Love
May 1, 2024 - August 6, 2025
Produced and directed a collaborative animated short film that amassed over 1.6 million views online. Worked as cleanup animator, colorist, compositor, and sound designer. Led team coordination and established creative leads for delegated tasks.
Director | 2D Animator at PAWS
March 1, 2024 - August 6, 2025
Directed and produced a collaborative short film under time constraints. Served as 2D cleanup animator, colorist, storyboard artist, and sound designer. Created all film compositing and lighting effects on a tight schedule.
Content Creator at YouTube
February 1, 2019 - Present
Developed and maintain an online channel with over 150,000 subscribers, 16.5 million views, and 125 million impressions. Produced over 250 videos covering expository and entertainment-based topics. Directed and produced an original web series with 29 episodes and 11 secondary videos, accumulating over 2.6 million views.
Producer | Animation Director at JoyBot Animation
May 1, 2021 - Present
Independent animation studio developing original animated content for streaming and digital platforms. Develop original animated series concepts for digital-first distribution. Direct and produced 43 videos for Galactic Defense Force across Instagram, TikTok, YouTube, generating 1.7M+ views. Create pitch decks, development materials, and show bible for internal and external presentations. Pitch original properties to streaming executives, including Amazon Prime stakeholders. Assemble and oversee international creative teams (US, UK, Malaysia, Australia). Manage development pipelines from concept, scripting, and asset creation through post-production and distribution. Structure content for digital-native viewing behaviour and platform retention.
Founder & Executive Producer at YouTube
February 1, 2018 - Present
Build and scaled a 156,000+ subscriber channel focused on animation and gaming content. Produced 220+ pieces of short-form and episodic video content. Developed and launched an original animated web series generating 2.6M+ views across 29 episodes. Analyzed audience retention, CTR, watch time, and engagement metrics to guide creative direction. Operate within YouTube monetization guidelines and COPPA-compliant frameworks. Develop platform-appropriate storytelling structures for kids and teen audiences. Create pitch decks, thumbnails, title frameworks, and release strategies optimized for digital distribution. Manage community engagement in limited-data environments.
Assistant Showrunner | Storyboard Artist at CatFace
September 1, 2025 - February 1, 2026
Digital animation production studio producing high-volume animated content for YouTube and online audiences. Deliver 1–2 weekly animated videos under fast-paced digital production schedules. Execute the Showrunner’s creative vision by preparing 3D models and 2D assets with in-game engine files. Create storyboards for trailers, promotional content, and animated sequences. Collaborate with production team on YouTube videos generating 1M views per upload.
Motion Graphics Artist at Hinkley
June 1, 2024 - December 1, 2025
Luxur y lighting manufacturer specializing in high-end residential and commercial lighting. Transitioned from intern to freelance artist after successful internship. Developed digital video content for e-commerce and social distribution. Produced platform-optimized motion content for Wayfair, Houzz, Home Depot, and Lowe's. Collaborated with marketing and strategy teams to align creative assets with audience targeting insights. Delivered trade show video assets under tight deadlines and evolving creative direction.
Executive Producer | Director | Animator at The Showstopper
May 1, 2024 - May 1, 2025
Directed and produced award-winning animated short film. Winner, Best Animated Comedy Film, Georgia Comedy Film Festival (2025). Led end-to-end production including character design, animation, compositing, VFX, and sound design. Managed creative team coordination, scheduling, and production execution.

Education

Bachelor of Fine Arts at Savannah College of Art and Design
September 1, 2021 - May 31, 2025
Bachelor of Fine Arts at Savannah College of Art and Design
September 1, 2021 - May 31, 2025
Bachelor of Fine Arts, 2D Animation at Savannah College of Art and Design
September 1, 2021 - May 1, 2025
Bachelor of Fine Arts (BFA) in 2D Animation, Magna Cum Laude at Savannah College of Art and Design
September 1, 2021 - May 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail