Plans, deploys, and controls paid media across Google Ads and Meta Ads to drive full-funnel acquisition growth. Manages monthly paid media budgets ranging from $40K to $120K per client, allocating spend by audience size, funnel stage, and historical performance. Structures campaigns into prospecting, retargeting, and scale phases to control acquisition costs. Improves performance by optimizing audience clusters, ad formats, and placements, and runs creative testing (formats, copy angles, and placements) to scale only ads that sustain results at higher spend levels. Uses data-led decision making using CTR, CPC, CPA, frequency, and conversion quality to maintain stable CAC during budget increases. Produces performance reports linking spend to cost per result, revenue contribution, and optimization decisions; extends influencer campaigns via paid amplification testing to improve reach efficiency and visibility into commercial value of media spend.

Paid Media Specialist at Mondelez International, Snackfood company Nigeria

January 1, 2024 - December 1, 2024

Supports execution of national digital campaigns backed by seven-figure annual USD media budgets by coordinating assets, timelines, and platform requirements. Tracks performance across paid placements by monitoring reach, frequency, engagement, and cost efficiency metrics. Assists with campaign reporting by aggregating platform data and highlighting performance trends used in post-campaign reviews. Conducts competitive and market analysis to support audience targeting and messaging decisions. Supports campaign briefing and review processes by documenting objectives, budgets, KPIs, and performance outcomes, and gains exposure to enterprise approval workflows, brand governance, and cross-functional coordination across marketing, legal, and agency teams.

Digital Marketing Executive at CMK Law Group, Estate Planning, and Small Business Law (U.S.)

April 1, 2022 - January 1, 2024

Builds Google Ads account structure by service line and search intent using match types and negative keywords to focus spend on high-converting traffic. Performs keyword research and intent mapping to capture legal and startup-related demand across US and Canadian markets. Builds Meta Ads funnels combining broad prospecting, interest-based targeting, and retargeting to balance lead volume with cost control. Reduces cost per acquisition by 35-45% through bid strategy refinements, excluding low-intent traffic, and testing ad copy aligned to buyer intent. Improves landing page conversion rate from below 10% to over 18% by testing messaging hierarchy, page layout, and form friction. Connects paid traffic to CRM workflows to track lead quality beyond form fills and improves lead-to-sale conversion by over 30%. Generates $2.5M+ in attributed annual sales pipeline by optimizing campaigns against revenue outcomes rather than lead volume. Delivers weekly and monthly reports explaining changes,

Marketing Associate at The Park Prodigy, Travel Agency (U.S.)

June 1, 2020 - June 1, 2021

Supports planning and execution of Meta Ads campaigns with $20K+ monthly ad spend focused on driving bookings and qualified inquiries. Structures campaigns around seasonal travel demand and destination-specific intent to improve relevance and conversion efficiency. Supports audience segmentation by location, interests, and travel behavior to reduce wasted spend. Assists with creative testing across images, videos, and copy to identify ads that improve click-through and booking intent. Monitors key performance metrics including CTR, CPC, CPA, and conversions to inform optimization decisions. Supports budget pacing and spend reallocation during peak booking periods to maintain delivery without cost inflation. Analyzes booking funnel behavior to identify drop-off points and inform optimization of landing and checkout flows.