Available to hire
I’m a performance marketing specialist focused on building and scaling paid media funnels that turn advertising spend into measurable revenue. I plan, launch, and optimize multi-channel campaigns across Google Ads, Meta Ads, TikTok Ads, and programmatic, using data to improve ROAS, reduce acquisition costs, and protect commercial outcomes as budgets grow.
Across client-side and agency environments, I translate brand and business goals into practical execution—structuring prospecting and retargeting, running creative tests, and tightening targeting to strengthen conversion quality. I also support accurate measurement through conversion tracking, analytics, and landing page performance, with a clear emphasis on pipeline growth and visible ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Campaign Executive at Wild Fusion, Digital Marketing Agency
January 1, 2025 - PresentPlanned and managed monthly paid media budgets over $100K per client by allocating spend across campaigns based on audience size, funnel stage, and historical performance. Translated brand and business objectives into performance-led executions by aligning targeting, ad formats, and budget pacing to campaign goals.
Structured campaigns into prospecting, retargeting, and scale phases to control acquisition costs as spend increased. Improved performance by optimizing audience clusters, ad formats, and placements; delivered stronger reach efficiency and engagement. Increased campaign efficiency by over 30% by reallocating budget toward segments and creatives with stronger conversion signals. Led creative testing and scaled only the ads that sustained performance at higher spend levels, while optimizing via CTR, CPC, CPA, frequency, and conversion quality. Produced performance reports connecting spend to cost per result, revenue contribution, and optimization decisions; extended influence
Campaign Executive at Wild Fusion, Digital Marketing Agency Nigeria
January 1, 2025 - PresentPlanned and managed monthly paid media budgets exceeding $100K per client, allocating spend across campaigns based on audience size, funnel stage, and historical performance. Built media plans by combining client objectives, audience insights, and prior campaign data to determine budget splits, pacing, and delivery strategy. Structured campaigns into prospecting, retargeting, and scaling phases to control acquisition costs as spend increased, improving efficiency by over 30% through reallocating budget to stronger segments and creatives. Led creative testing by rotating formats, copy angles, and placements, scaling only what sustained performance at higher spend levels. Optimized using CTR, CPC, CPA, frequency, and conversion quality to maintain stable CAC during budget increases. Produced performance reporting linking spend to cost per result, revenue contribution, and optimization decisions. Extended influencer campaigns via paid amplification tests to improve reach efficiency.
Results-driven Performance Marketing Specialist / Campaign Executive at Wild Fusion, Digital Marketing Agency
January 1, 2025 - PresentPlanned, deployed, and optimized full-funnel paid media across Google Ads, Meta Ads, TikTok Ads, DSP, and other platforms, allocating and controlling significant advertising budgets (over $500K per client monthly). Translated brand/business objectives into performance execution by aligning targeting, creative formats, and budget pacing to campaign goals. Built media plans using audience insights and historical performance to set budget splits, pacing, and delivery strategy. Structured campaigns into prospecting, retargeting, and scale phases to manage acquisition costs as spend increased. Improved performance by optimizing audience clusters, creative formats, and placements; improved efficiency by reallocating spend from underperforming segments to those with stronger conversion signals; reduced CPA/CAC via testing and optimization. Produced performance reports linking spend to cost per result and revenue/ROI contributions to support client decision-making. Extended influencer campaign
Results-driven Performance Marketing Specialist at Wild Fusion, Digital Marketing Agency Nigeria
January 1, 2025 - PresentPlans, deploys, and controls paid media across Google Ads and Meta Ads to drive full-funnel acquisition growth. Manages monthly paid media budgets ranging from $40K to $120K per client, allocating spend by audience size, funnel stage, and historical performance. Structures campaigns into prospecting, retargeting, and scale phases to control acquisition costs. Improves performance by optimizing audience clusters, ad formats, and placements, and runs creative testing (formats, copy angles, and placements) to scale only ads that sustain results at higher spend levels. Uses data-led decision making using CTR, CPC, CPA, frequency, and conversion quality to maintain stable CAC during budget increases. Produces performance reports linking spend to cost per result, revenue contribution, and optimization decisions; extends influencer campaigns via paid amplification testing to improve reach efficiency and visibility into commercial value of media spend.
Paid Media Specialist at Mondelez International (Snack food company)
January 1, 2024 - December 1, 2024Supported execution of national digital campaigns supported by multi-million-dollar annual media budgets by coordinating assets, timelines, and platform requirements. Tracked campaign performance across paid placements by monitoring reach, frequency, engagement, and cost-efficiency metrics.
Assisted in compiling performance reports by aggregating platform data and highlighting trends for post-campaign reviews. Conducted competitor and market analysis to support audience targeting and messaging decisions. Supported campaign briefing and review processes by documenting objectives, budgets, KPIs, and performance outcomes, gaining exposure to enterprise approval workflows, brand governance, and cross-functional coordination across marketing, legal, and agency teams.
Paid Media Specialist at Mondelez International, Snackfood company Nigeria, United Kingdom
January 1, 2024 - December 31, 2024Supported execution of national digital campaigns backed by multi-million-dollar annual media budgets by coordinating assets, timelines, and platform requirements. Tracked campaign performance across paid placements by monitoring reach, frequency, engagement, and cost-efficiency metrics. Assisted in compiling campaign reports by aggregating platform data and highlighting performance trends for post-campaign reviews. Conducted competitor and market analysis to inform audience targeting and messaging decisions. Supported campaign briefing and review processes by documenting objectives, budgets, KPIs, and performance outcomes, gaining exposure to enterprise approval workflows, brand governance, and cross-functional coordination across marketing, legal, and agency teams.
Paid Media Specialist at Mondelez International, Snack food company
January 1, 2024 - December 31, 2024Supported execution of national digital campaigns backed by multi-million-dollar annual media budgets by coordinating assets, timelines, and platform requirements. Monitored campaign performance across paid placements, tracking reach, frequency, engagement, and cost-efficiency metrics. Assisted with compiling campaign reports by aggregating platform data and highlighting performance trends for post-campaign reviews. Conducted competitor and market analysis to support audience targeting and messaging decisions. Supported campaign briefing and review processes by documenting objectives, budgets, KPIs, and performance outcomes. Gained exposure to enterprise approval workflows, brand governance, and cross-functional coordination across marketing, legal, and agency teams.
Paid Media Specialist at Mondelez International, Snackfood company Nigeria
January 1, 2024 - December 1, 2024Supports execution of national digital campaigns backed by seven-figure annual USD media budgets by coordinating assets, timelines, and platform requirements. Tracks performance across paid placements by monitoring reach, frequency, engagement, and cost efficiency metrics. Assists with campaign reporting by aggregating platform data and highlighting performance trends used in post-campaign reviews. Conducts competitive and market analysis to support audience targeting and messaging decisions. Supports campaign briefing and review processes by documenting objectives, budgets, KPIs, and performance outcomes, and gains exposure to enterprise approval workflows, brand governance, and cross-functional coordination across marketing, legal, and agency teams.
Digital Marketing Executive at CMK Law Group
April 1, 2022 - January 1, 2024Designed Google Ads account structures by service line and search intent using match types and negative keywords to focus spend on high-converting traffic. Conducted keyword research and intent mapping to capture legal and startup-related demand across the US and Canada. Built Meta Ads funnels combining broad prospecting, interest targeting, and retargeting to balance lead volume with cost control. Reduced cost per acquisition by 35–45% by refining bid strategies, excluding low-intent traffic, and testing ad copy aligned to buyer intent. Improved landing page conversion rate from below 10% to above 18% by testing messaging hierarchy, page layout, and form friction. Connected paid traffic to CRM workflows to track lead quality beyond form submissions, improving lead-to-sale conversions by over 30%. Generated seven-figure annual sales pipeline attribution from paid media by optimizing campaigns against revenue outcomes. Delivered weekly and monthly reporting explaining changes, rationa
Digital Marketing Executive at CMK Law Group, Estate Planning, and Small Business Law (U.S.)
April 1, 2022 - January 1, 2024Builds Google Ads account structure by service line and search intent using match types and negative keywords to focus spend on high-converting traffic. Performs keyword research and intent mapping to capture legal and startup-related demand across US and Canadian markets. Builds Meta Ads funnels combining broad prospecting, interest-based targeting, and retargeting to balance lead volume with cost control. Reduces cost per acquisition by 35-45% through bid strategy refinements, excluding low-intent traffic, and testing ad copy aligned to buyer intent. Improves landing page conversion rate from below 10% to over 18% by testing messaging hierarchy, page layout, and form friction. Connects paid traffic to CRM workflows to track lead quality beyond form fills and improves lead-to-sale conversion by over 30%. Generates $2.5M+ in attributed annual sales pipeline by optimizing campaigns against revenue outcomes rather than lead volume. Delivers weekly and monthly reports explaining changes,
Marketing Associate at The Park Prodigy, Travel Agency
June 1, 2020 - June 1, 2021Supported planning and execution of Meta Ads campaigns with $20K+ monthly ad spend focused on driving bookings and qualified inquiries. Structured campaigns around seasonal travel demand and destination-specific intent to improve relevance and conversion efficiency. Supported audience segmentation by location, interests, and travel behavior to reduce wasted spend. Assisted with creative testing across images, videos, and copy to identify ads that improved click-through and booking intent. Monitored performance metrics including CTR, CPC, CPA, and conversions to inform optimization decisions. Assisted with budget pacing and spend reallocation during peak booking periods to maintain delivery without cost inflation. Analyzed booking funnel behavior to identify drop-off points and inform optimization of landing and checkout flows.
Marketing Associate at The Park Prodigy, Travel Agency (U.S.)
June 1, 2020 - June 1, 2021Supports planning and execution of Meta Ads campaigns with $20K+ monthly ad spend focused on driving bookings and qualified inquiries. Structures campaigns around seasonal travel demand and destination-specific intent to improve relevance and conversion efficiency. Supports audience segmentation by location, interests, and travel behavior to reduce wasted spend. Assists with creative testing across images, videos, and copy to identify ads that improve click-through and booking intent. Monitors key performance metrics including CTR, CPC, CPA, and conversions to inform optimization decisions. Supports budget pacing and spend reallocation during peak booking periods to maintain delivery without cost inflation. Analyzes booking funnel behavior to identify drop-off points and inform optimization of landing and checkout flows.
Education
Bachelor of Science in International Relations at Covenant University
January 11, 2030 - July 29, 2026Bachelor of Science in International Relations at Covenant University
January 11, 2030 - August 23, 2026Email Marketing on HubSpot (Chartered Institute of Marketing - Inview) at Chartered Institute of Marketing (Inview)
January 11, 2030 - August 23, 2026MSc Marketing Professional at University of Bristol
September 1, 2026 - September 23, 2026Bachelor of Science in International Relations at Covenant University
January 11, 2030 - September 23, 2026MSc Marketing Professional at University of Bristol
September 1, 2026 - September 23, 2026Bachelor of Science in International Relations at Covenant University
January 11, 2030 - September 23, 2026Conversion Tracking on X course with HubSpot at Charted Institute of Marketing (InView)
January 11, 2030 - September 23, 2026Qualifications
Conversion Optimization Certificate (Google)
January 11, 2030 - July 29, 2026Google Ads Video Certificate
January 11, 2030 - July 29, 2026Amazon Ads Campaign Planning (Amazon)
January 11, 2030 - July 29, 2026Campaign Manager 360 Certificate (Google)
January 11, 2030 - July 29, 2026Conversion Tracking on X Course (with HubSpot)
January 11, 2030 - July 29, 2026Charted Institute of Marketing (CIM) (In view)
January 11, 2030 - July 29, 2026Conversion Optimization Certificate (Google)
January 11, 2030 - August 23, 2026Google Ads Video Certificate
January 11, 2030 - August 23, 2026Amazon Ads Campaign Planning (Amazon)
January 11, 2030 - August 23, 2026360 Certificate (Google) - Conversion Tracking on X
January 11, 2030 - August 23, 2026Conversion Optimization Certificate (Google)
January 11, 2030 - August 23, 2026Google Ads Video Certificate (Google)
January 11, 2030 - August 23, 2026Amazon Ads Campaign Planning (Amazon)
January 11, 2030 - August 23, 2026360 Certificate (Google) - Conversion Tracking on X
January 11, 2030 - August 23, 2026Chartered Institute of Marketing (Inview) - Copywriting course with HubSpot
January 11, 2030 - August 23, 2026Conversion Optimization Certificate (Google)
January 11, 2030 - September 23, 2026Google Ads Video Certificate (Google)
January 11, 2030 - September 23, 2026Campaign Manager 360 Certificate (Google)
January 11, 2030 - September 23, 2026Conversion Tracking on X (course with HubSpot)
January 11, 2030 - September 23, 2026Charged Institute of Marketing (accreditation/course—listed as “Chartered Institute of Marketing”)
January 11, 2030 - September 23, 2026Conversion Optimization Certificate
January 11, 2030 - September 23, 2026Google Ads Video Certificate
January 11, 2030 - September 23, 2026Campaign Manager 360 Certificate
January 11, 2030 - September 23, 2026Google Tag Manager training (course)
January 11, 2030 - September 23, 2026Conversion Optimisation Certificate (Google)
January 11, 2030 - September 23, 2026Google Ads Video Certificate (Google)
January 11, 2030 - September 23, 2026Campaign Manager 360 Certificate (Google)
January 11, 2030 - September 23, 2026Conversion Tracking on X course with HubSpot (Charted Institute of Marketing - InView)
January 11, 2030 - September 23, 2026Industry Experience
Professional Services, Consumer Goods, Media & Entertainment, Retail, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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