Available to hire
Hello! I’m Perla Rechdan, a highly analytical marketing professional with a BBA in Marketing & Advertising, focused on driving digital growth, brand coordination, and market analysis. I translate consumer insights and web analytics into actionable SEO and social media strategies that improve visibility and customer engagement.
I’m energized by data-driven decisions, content management, and building strong client relationships. I seek a results-focused marketing/brand role where I can contribute across campaigns, CRM, and cross-functional collaboration to deliver measurable impact for brands in B2B and e-commerce.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Advanced
Work Experience
MARKETING & BRAND COORDINATOR at Safiraz - Organic Skincare Products
January 1, 2024 - November 14, 2025Information Management & Strategy: Managed the brand's online presence and social media strategy, translating brand values into product storytelling and consistent messaging. Customer Follow-up & Relations: Handled inquiries and orders with fast, friendly responses and built brand engagement through client testimonials. Logistics Coordination: Coordinated packaging, delivery, and stock updates to ensure smooth order fulfillment. Created visual content and captions using Canva reflecting brand identity and product narratives.
COMMERCIAL & PROPERTY MANAGER at Naji Rechdan Real Estate
January 1, 2022 - November 14, 2025End-to-end financial & property management for a portfolio of privately owned rental properties. Negotiated and maintained vendor and rental contracts to maximize operational efficiency. Maintained accurate financial records and reporting to maximise investment return.
SALES & MARKETING EXECUTIVE at Maze Kitchen Equipment
October 1, 2023 - October 1, 2023Information-Driven Strategy: Conducted keyword research, competitor analysis, and industry trend monitoring to identify market opportunities and inform content strategy. Technical Implementation: Implemented on-page and off-page SEO techniques, increasing web traffic and visibility. Delivered persuasive sales presentations and helped develop effective sales strategies and pricing models.
ADMINISTRATIVE ASSISTANT at Outlook Company for Advertising
January 1, 2022 - January 1, 2022Data & Information Oversight (2019–2020): Maintained an online database of client accounts and vendors. Analytical Tasks (2022 Internship/part-time): Tracked and analyzed web analytics, providing proactive adjustments to marketing strategies. Supported recruitment drives and managed executive schedules and conference room bookings. Assisted in pre-season marketing plan creation and expanded marketing channels.
Education
BBA in Marketing & Advertising at American University of Technology (AUT) Halat, Lebanon
January 11, 2030 - January 1, 2025Diploma in Business Administration and Management at American University of Technology (AUT) Halat, Lebanon
January 11, 2030 - January 1, 2019Qualifications
Industry Experience
Consumer Goods, Retail, Real Estate & Construction, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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