Pearl Soares

Convert User Experience Designer – Contract Full Time. Collaborating with CRO agency to optimize the Shopify Plus storefront, improving key user flows across homepage, PDP, cart, and checkout to reduce drop-off rates and increase conversions. Conducting data-driven design iterations using Microsoft Clarity, heatmaps, A/B testing (Convert), and session recordings to uncover insights and validate design decisions. Applying UX best practices and heuristics to streamline navigation, enhance mobile usability, and deliver frictionless customer journeys. Partnering cross-functionally with merch, marketing, and developers to implement responsive designs while maintaining consistency through the design system.

Web Designer (UX/UI) – Freelance (Remote). Designed and built responsive Shopify storefront pages, aligning with brand guidelines and modern UX best practices. Collaborated with product and marketing teams to refine layouts, optimize user flows, and support a seamless customer experience. Delivered high-quality, developer-ready designs in Figma and Shopify, ensuring consistency across the site.

UX Designer – Freelance (Remote). Supported UX strategy & design for digital loyalty experiences for brands like Microsoft, Adobe & more, aligning business goals with user needs to improve engagement. Created user flows, wireframes, and prototypes in Figma, collaborating with product and client teams to validate and refine concepts. Applied research insights and UX best practices to optimize usability and ensure consistency across digital touchpoints.