Hi, I’m Pedro Astelarra. I bring 15+ years of experience, including more than a decade as a Design & Creative Director, leading multidisciplinary teams across branding, web, 3D/2D animation, motion graphics, illustration and digital experiences. I thrive in fast-paced environments where creativity, clarity and business strategy intersect. I actively integrate AI tools into daily workflows to speed up ideation and raise execution quality, always grounding work in user insight and measurable impact. I’m currently focused on guiding design teams and delivering high-impact creative across brand, web, 3D and motion.…

Pedro Astelarra

Hi, I’m Pedro Astelarra. I bring 15+ years of experience, including more than a decade as a Design & Creative Director, leading multidisciplinary teams across branding, web, 3D/2D animation, motion graphics, illustration and digital experiences. I thrive in fast-paced environments where creativity, clarity and business strategy intersect. I actively integrate AI tools into daily workflows to speed up ideation and raise execution quality, always grounding work in user insight and measurable impact. I’m currently focused on guiding design teams and delivering high-impact creative across brand, web, 3D and motion.…

Available to hire

Hi, I’m Pedro Astelarra. I bring 15+ years of experience, including more than a decade as a Design & Creative Director, leading multidisciplinary teams across branding, web, 3D/2D animation, motion graphics, illustration and digital experiences.

I thrive in fast-paced environments where creativity, clarity and business strategy intersect. I actively integrate AI tools into daily workflows to speed up ideation and raise execution quality, always grounding work in user insight and measurable impact. I’m currently focused on guiding design teams and delivering high-impact creative across brand, web, 3D and motion.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Founder & Creative Director at Studio :astor
March 1, 2025 - Present
Founder and leader of a branding, web, 3D/2D animation and illustration studio. Expanded capabilities and partnered with medium/large agencies to act as an agile extension team on high-impact projects, delivering immersive brand experiences for EU & LATAM clients and building scalable design systems for multi-touchpoint campaigns.
Creative & Design Director at ALDENTE
February 1, 2025 - October 9, 2025
Directed cross-functional teams (design, copy, digital, dev, 3D, motion) on brand, web, booth and animation projects. Re-engineered brand guidelines and UX-centric sites, achieving double-digit gains in traffic and engagement. Introduced agile processes, reducing timelines by 20% and ensuring consistency across brand, web and motion initiatives. Expanded Animed’s motion offering for healthcare campaigns across LATAM and EMEA with regulatory compliance and targeted messaging.
Founder & Creative Director at Boutique Branding & Web Studio
May 1, 2022 - October 9, 2025
Led a small branding and website studio from solo practice to a 5-person team, delivering 75+ brand launches/refreshes and integrating packaging, web, social and event collateral for LATAM and Europe. Built high client retention and 90% referral-based business through reliable on-time, on-budget delivery and strong client relationships.
Art Director / Senior Graphic Designer at Creative Boutique
January 1, 2014 - October 9, 2025
Buenos Aires-based studio focused on ATL/BTL campaigns, branding and emerging digital production for regional clients. Known for bold art direction and agile delivery, elevating visual standards and client satisfaction.
Graphic Designer at Harvey & Harvey (Packaging & POP Agency)
November 1, 2008 - October 9, 2025
Designed packaging, POP visuals and booth concepts to improve shelf impact; directed product photography and streamlined vendor workflows to reduce print costs; supported cross-border launches across Latin America and the EU.

Education

Graphic Design at Universidad de Buenos Aires
January 11, 2030 - October 9, 2025
Research & Planning Creativo at Escuela Superior de Creativos Publicitarios
January 11, 2030 - October 9, 2025
Graphic Design Course at CCRojas
January 11, 2030 - October 9, 2025

Qualifications

Graphic Design Course
January 11, 2030 - October 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Healthcare
    uniE621 Portfolio 2025
    This portfolio presents a selection of brand and digital experiences—across web, motion, 3D, and visual storytelling—developed in collaboration with multidisciplinary teams. I led each initiative as Creative Director, guiding creative vision, strategy, and execution alongside more than 40 professionals across design, development, animation, 3D art, and illustration. In some cases, I also contributed hands-on as a designer. Hope you enjoy the journey. graphicdesigner illustrator webdesigner designer branding photo logo…