I am Pedro Mora, a senior content and brand leader shaping global luxury, fashion and beauty brands. I specialize in 360-degree campaigns and visual storytelling that connect brands with culture. I lead multidisciplinary teams, build compelling content strategies, and translate brand values into culturally relevant stories across campaigns, shoots, and digital activations for clients like LOEWE, L’Oréal, and The Bicester Collection.…

Pedro Mora

I am Pedro Mora, a senior content and brand leader shaping global luxury, fashion and beauty brands. I specialize in 360-degree campaigns and visual storytelling that connect brands with culture. I lead multidisciplinary teams, build compelling content strategies, and translate brand values into culturally relevant stories across campaigns, shoots, and digital activations for clients like LOEWE, L’Oréal, and The Bicester Collection.…

Available to hire

I am Pedro Mora, a senior content and brand leader shaping global luxury, fashion and beauty brands. I specialize in 360-degree campaigns and visual storytelling that connect brands with culture.

I lead multidisciplinary teams, build compelling content strategies, and translate brand values into culturally relevant stories across campaigns, shoots, and digital activations for clients like LOEWE, L’Oréal, and The Bicester Collection.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Creative Strategist & Art Director (Freelance) at Freelance / Independent
June 25, 2025 - Present
Lead brand and content strategy projects, from concept development to campaign execution. Define creative direction, visual narratives, and messaging frameworks. Oversee art direction, content production, and digital communication. Partner with founders, marketing teams, and creatives to translate brand values into culturally relevant stories.
Content Manager Spain at DOUGLAS
July 1, 2022 - July 1, 2022
Developed annual content calendar and key communication moments. Championing asset delivery and organization. Creative and Art Direction for campaigns, including cobranding collaborations. Briefed and directed agencies and freelancers while managing the in-house graphic design team.
Content Manager at The Bicester Collection
July 1, 2022 - November 3, 2025
Creative Lead responsible for cross-channel campaigns informed by insights and targets, defining content mapping and message hierarchy. Art Direction & Content Production; lead shoots with freelancers and in-house designers for owned and paid media. Manage yearly budget and oversee two-person team for owned social channels, maintaining tone of voice and relevance.
Content Manager Spain at DOUGLAS
July 1, 2019 - July 1, 2022
Content Management. Developing the annual content calendar and key communication moments. Championing assets delivery and organization. Creative and Art Direction. Conceptualizing and delivering concepts and strategies for every campaign, including cobranding collaborations. Briefing and directing agencies and freelancers but also managing the in-house graphic design team.
Social & Branded Content I ePR Manager at L’Oréal
July 1, 2019 - July 1, 2019
Conceptualized and delivered communication strategies for Garnier brands. Briefed and directed agencies and freelancers. Managed shoots and events. ePR responsibilities, strengthening relationships with KOLs and influencers.
Social & Branded Content / IR Manager at L’Oréal
May 1, 2017 - July 1, 2019
Conceptualizing and delivering communication strategies for all 7 Garnier brands under the umbrella. Briefing and directing agencies and freelancers. Shoots and events management. PR. Managing and reinforcing relationships with KOLs and influencers.
Content & Special Projects Manager at LOEWE
May 1, 2017 - May 1, 2017
Developed concepts for LOEWE’s online channels to maximize exposure and define digital personality and tone of voice (e.g., Paula’s Ibiza, LOEWE Craft Prize). Led Special Projects, managing in-house and third-party teams for initiatives like LOEWE Book content launches and partnerships with media such as Apartamento Magazine. Art Direction; shoots and AV productions; main contact for agencies and freelancers.
Lecturer at European Design Institute (Madrid)
December 31, 2013 - December 31, 2013
Lectured on the relationship between social trends and the fashion industry from the mid-20th century to present, with a focus on audiovisual media and digital branding.
Content & Special Projects Manager at LOEWE
October 1, 2011 - May 1, 2017
Developing creative concepts for LOEWE’s online channels to maximize exposure and create the brand’s digital personality and tone of voice. Special Projects lead. Management of in-house team and third parties for projects like the LOEWE Book content launch and partnerships with media such as Apartamento Magazine. Art Direction. Shoots and audio-visual productions management as well as main contact for agencies and freelancers.

Education

BA Advertising and PR at Seville University
January 1, 2004 - January 1, 2009
Degree in Fashion Communication Management at European Design Institute (Madrid)
January 1, 2010 - January 1, 2011
Master's online in Visual & Narrative Strategy at Shifta by ELISAVA (Barcelona)
January 1, 2025 - January 1, 2026
Master in Visual & Narrative Strategy at Shifta by ELISAVA (Barcelona)
January 1, 2025 - February 23, 2026
Degree in Fashion Communication Management at European Design Institute (Madrid)
January 1, 2010 - December 31, 2011
BA Advertising and PR at Seville University
January 1, 2004 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Other, Travel & Hospitality

Skills

Experience Level