I’m a Strategic Brand Solutions, Branded Content & IP Monetization leader with 20+ years of experience building high-impact content ecosystems across digital, social, on-ground and broadcast platforms. I’m known for engineering revenue-first creative solutions, scaling branded content engines, and partnering with enterprise brands to drive cultural relevance and measurable business results. I’ve incubated multi-platform IPs, led cross-functional creative and solutions teams, and transformed content businesses into integrated Content, Commerce, Community, and Culture ecosystems. I drive enterprise-brand partnerships and 360° monetization across digital video, social storytelling, radio and experiential platforms, creating scalable IPs and content franchises that boost brand equity, community engagement and revenue. I enjoy building consultative relationships with CMOs and agencies to co-create solutions aligned with business KPIs and orchestrate end-to-end campaigns from insight to renewals.
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