I’m a Strategic Brand Solutions, Branded Content & IP Monetization leader with 20+ years of experience building high-impact content ecosystems across digital, social, on-ground and broadcast platforms. I’m known for engineering revenue-first creative solutions, scaling branded content engines, and partnering with enterprise brands to drive cultural relevance and measurable business results. I’ve incubated multi-platform IPs, led cross-functional creative and solutions teams, and transformed content businesses into integrated Content, Commerce, Community, and Culture ecosystems. I drive enterprise-brand partnerships and 360° monetization across digital video, social storytelling, radio and experiential platforms, creating scalable IPs and content franchises that boost brand equity, community engagement and revenue. I enjoy building consultative relationships with CMOs and agencies to co-create solutions aligned with business KPIs and orchestrate end-to-end campaigns from insight to renewals.

Peeyush Singh

I’m a Strategic Brand Solutions, Branded Content & IP Monetization leader with 20+ years of experience building high-impact content ecosystems across digital, social, on-ground and broadcast platforms. I’m known for engineering revenue-first creative solutions, scaling branded content engines, and partnering with enterprise brands to drive cultural relevance and measurable business results. I’ve incubated multi-platform IPs, led cross-functional creative and solutions teams, and transformed content businesses into integrated Content, Commerce, Community, and Culture ecosystems. I drive enterprise-brand partnerships and 360° monetization across digital video, social storytelling, radio and experiential platforms, creating scalable IPs and content franchises that boost brand equity, community engagement and revenue. I enjoy building consultative relationships with CMOs and agencies to co-create solutions aligned with business KPIs and orchestrate end-to-end campaigns from insight to renewals.

Available to hire

I’m a Strategic Brand Solutions, Branded Content & IP Monetization leader with 20+ years of experience building high-impact content ecosystems across digital, social, on-ground and broadcast platforms. I’m known for engineering revenue-first creative solutions, scaling branded content engines, and partnering with enterprise brands to drive cultural relevance and measurable business results. I’ve incubated multi-platform IPs, led cross-functional creative and solutions teams, and transformed content businesses into integrated Content, Commerce, Community, and Culture ecosystems. I drive enterprise-brand partnerships and 360° monetization across digital video, social storytelling, radio and experiential platforms, creating scalable IPs and content franchises that boost brand equity, community engagement and revenue. I enjoy building consultative relationships with CMOs and agencies to co-create solutions aligned with business KPIs and orchestrate end-to-end campaigns from insight to renewals.

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Work Experience

Lead – Enterprise Solutions & Branded Partnerships at MotorOctane
October 1, 2025 - December 31, 2025
Leading enterprise brand partnership strategy and designing high-value branded content solutions across digital video, social formats, on-ground activations and editorial-style storytelling. Spearheading the transition toward a Content | Commerce | Community | Culture ecosystem, launching flagship IPs and the MotorOctane Garage D2C brand, while guiding a cross-functional team to deliver timely, premium campaigns with measurable business outcomes.
National Lead – Brand Solutions & Branded Content at Fever FM Network – HT Media Ltd
April 1, 2024 - September 30, 2025
Directed national brand solutions strategy for IPL franchises, building 360° digital, activation and radio-led revenue opportunities. Founded Studio One to monetise branded content and IP, and launched multi-platform IPs like Indie’N Folk Project, achieving 27M+ impressions and 7M+ YouTube views; led GTM and monetization to drive YoY growth and stronger partnerships.
Head – Content & Strategy at Fever FM Network – HT Media Ltd
January 1, 2022 - March 31, 2024
Transformed Fever FM into a multi-platform IP engine by launching platform-first formats, integrating radio with digital storytelling, influencers and creators to drive virality and measurable KPIs. Built monetizable IPs with ROI frameworks and forged strategic alliances to ensure branded content delivered business impact beyond impressions.
Radio Host at Radio Nasha – HT Media Ltd
June 1, 2015 - December 31, 2021
Hosted and produced engaging radio programs, contributing to station presence and audience engagement across Delhi.
Radio Host at OYE FM – TV Today Network
May 1, 2014 - May 31, 2015
Hosted shows and supported on-air content development in New Delhi.
Radio Host at RED FM – Suryan Network
February 1, 2010 - March 31, 2013
Presented radio programs and contributed to station content in New Delhi.
Radio Host | Associate Producer at BIG FM
March 1, 2007 - January 31, 2010
Managed on-air hosting and contributed to program production in Kanpur.
Radio Host at Radio City (MBPL)
November 1, 2005 - February 28, 2007
On-air hosting and show production in Lucknow.

Education

Master of Journalism & Mass Communication at University of Lucknow
January 1, 2007 - January 1, 2009
Bachelor of Arts at University of Lucknow
January 1, 2002 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Telecommunications