Peeyush Singh
I’m a Strategic Brand Solutions, Branded Content & IP Monetization leader with 20+ years of experience building high-impact content ecosystems across digital, social, on-ground and broadcast platforms.
About
I’m a Strategic Brand Solutions, Branded Content & IP Monetization leader with 20+ years of experience building high-impact content ecosystems across digital, social, on-ground and broadcast platforms. I’m known for engineering revenue-first creative solutions, scaling branded content engines, and partnering with enterprise brands to drive cultural relevance and measurable business results. I’ve incubated multi-platform IPs, led cross-functional creative and solutions teams, and transformed content businesses into integrated Content, Commerce, Community, and Culture ecosystems. I drive enterprise-brand partnerships and 360° monetization across digital video, social storytelling, radio and experiential platforms, creating scalable IPs and content franchises that boost brand equity, community engagement and revenue. I enjoy building consultative relationships with CMOs and agencies to co-create solutions aligned with business KPIs and orchestrate end-to-end campaigns from insight to renewals.
- 19 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
- Telecommunications
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Work experience· 8 roles
Leading enterprise brand partnership strategy and designing high-value branded content solutions across digital video, social formats, on-ground activations and editorial-style storytelling. Spearheading the transition toward a Content | Commerce | Community | Culture ecosystem, launching flagship IPs and the MotorOctane Garage D2C brand, while guiding a cross-functional team to deliver timely, premium campaigns with measurable business outcomes.
Directed national brand solutions strategy for IPL franchises, building 360° digital, activation and radio-led revenue opportunities. Founded Studio One to monetise branded content and IP, and launched multi-platform IPs like Indie’N Folk Project, achieving 27M+ impressions and 7M+ YouTube views; led GTM and monetization to drive YoY growth and stronger partnerships.
Transformed Fever FM into a multi-platform IP engine by launching platform-first formats, integrating radio with digital storytelling, influencers and creators to drive virality and measurable KPIs. Built monetizable IPs with ROI frameworks and forged strategic alliances to ensure branded content delivered business impact beyond impressions.
Education
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