Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a data-driven Paid Marketing Specialist with hands-on experience managing multi-platform campaigns across Google Ads, Meta Ads, LinkedIn, TikTok and Microsoft Ads, delivering measurable improvements in performance, efficiency and ROI. I enjoy digging into data, using GA4, Google Tag Manager and reporting dashboards to uncover insights and guide optimisation. My background includes end-to-end campaign management — from research and planning to execution, testing and performance reporting — with experience working across both large and small budgets in fast-paced environments. I'm confident writing high-performing ad copy, analysing trends, and presenting clear recommendations that support commercial goals. I'm highly organised, detail-focused and committed to continuous learning, I bring a proactive, professional approach to every campaign I manage.…I'm a data-driven Paid Marketing Specialist with hands-on experience managing multi-platform campaigns across Google Ads, Meta Ads, LinkedIn, TikTok and Microsoft Ads, delivering measurable improvements in performance, efficiency and ROI. I enjoy digging into data, using GA4, Google Tag Manager and reporting dashboards to uncover insights and guide optimisation. My background includes end-to-end campaign management — from research and planning to execution, testing and performance reporting — with experience working across both large and small budgets in fast-paced environments. I'm confident writing high-performing ad copy, analysing trends, and presenting clear recommendations that support commercial goals. I'm highly organised, detail-focused and committed to continuous learning, I bring a proactive, professional approach to every campaign I manage.

Pegah Asgarpour

Digital Marketer, PPC Manager, Performance Marketer, +3





I'm a data-driven Paid Marketing Specialist with hands-on experience managing multi-platform campaigns across Google Ads, Meta Ads, LinkedIn, TikTok and Microsoft Ads, delivering measurable improvements in performance, efficiency and ROI. I enjoy digging into data, using GA4, Google Tag Manager and reporting dashboards to uncover insights and guide optimisation. My background includes end-to-end campaign management — from research and planning to execution, testing and performance reporting — with experience working across both large and small budgets in fast-paced environments. I'm confident writing high-performing ad copy, analysing trends, and presenting clear recommendations that support commercial goals. I'm highly organised, detail-focused and committed to continuous learning, I bring a proactive, professional approach to every campaign I manage.…I'm a data-driven Paid Marketing Specialist with hands-on experience managing multi-platform campaigns across Google Ads, Meta Ads, LinkedIn, TikTok and Microsoft Ads, delivering measurable improvements in performance, efficiency and ROI. I enjoy digging into data, using GA4, Google Tag Manager and reporting dashboards to uncover insights and guide optimisation. My background includes end-to-end campaign management — from research and planning to execution, testing and performance reporting — with experience working across both large and small budgets in fast-paced environments. I'm confident writing high-performing ad copy, analysing trends, and presenting clear recommendations that support commercial goals. I'm highly organised, detail-focused and committed to continuous learning, I bring a proactive, professional approach to every campaign I manage.

Available to hire

I’m a data-driven Paid Marketing Specialist with hands-on experience managing multi-platform campaigns across Google Ads, Meta Ads, LinkedIn, TikTok and Microsoft Ads, delivering measurable improvements in performance, efficiency and ROI. I enjoy digging into data, using GA4, Google Tag Manager and reporting dashboards to uncover insights and guide optimisation.

My background includes end-to-end campaign management — from research and planning to execution, testing and performance reporting — with experience working across both large and small budgets in fast-paced environments. I’m confident writing high-performing ad copy, analysing trends, and presenting clear recommendations that support commercial goals. I’m highly organised, detail-focused and committed to continuous learning, I bring a proactive, professional approach to every campaign I manage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Account Coordinator at Microsoft Advertising

January 1, 2024 - August 31, 2025

Managed the execution and optimisation of paid media and AI-powered Performance Max campaigns across Microsoft Ads for the EMEA region, using automation and data-led insights to scale high-volume portfolios while consistently exceeding KPIs. Created and managed Power BI and Excel dashboards, utilising AI-driven data analysis to uncover trends in customer behaviour and automate reporting, enabling insight-led marketing strategies and high-efficiency channel allocation. Monitored and improved ACOS, ROAS, CTR, COS% and CPA through automated bid strategies and structured testing, using customer insights and performance data to evaluate ROI and drive impactful optimisation decisions. Collaborated with internal stakeholders and client teams to resolve account challenges, refine objectives and drive performance improvements, building strong relationships through clear communication and a solution-focused approach.

PPC Specialist at Alexander Clifford R&D Tax Credits

September 1, 2023 - November 30, 2023

Owned end-to-end Google Ads lead-generation strategy, delivering a 150% CTR uplift by leveraging AI-assisted workflows to rapidly generate and A/B test high-performing ad copy and landing pages, resulting in stronger Quality Scores. Executed bid strategies aligned with business goals, improving ROI/ROAS and lead quality. Implemented conversion tracking via Google Tag Manager and GA4, translating performance data into actionable insights for ongoing improvements.

E-Commerce Digital Marketing Specialist at Digikala

December 1, 2019 - February 28, 2023

- Built and managed multi-market PPC campaigns across Google Ads (Search, Shopping, Performance Max) and Paid Social across Meta (Facebook), TikTok and LinkedIn. - Optimised product feed quality through SA360, delivering a 45% uplift in site traffic and contributing to revenue growth through structured optimisation. - Managed budgets and execution across product categories, using customer insights and performance data to optimise campaigns to KPI targets and improve ROI, while streamlining workflows through Asana and cross-team collaboration. - Conducted daily performance analysis to identify opportunities to improve CTR and CPA. Translated trends into clear recommendations for senior stakeholders, supported by Excel and Data Studio dashboards. - Collaborated with design/creative teams to guide high-converting ad assets.