Pegah Asgarpour

Managed the execution and optimisation of paid media and AI-powered Performance Max campaigns across Microsoft Ads for the EMEA region, using automation and data-led insights to scale high-volume portfolios while consistently exceeding KPIs. Created and managed Power BI and Excel dashboards, utilising AI-driven data analysis to uncover trends in customer behaviour and automate reporting, enabling insight-led marketing strategies and high-efficiency channel allocation. Monitored and improved ACOS, ROAS, CTR, COS% and CPA through automated bid strategies and structured testing, using customer insights and performance data to evaluate ROI and drive impactful optimisation decisions. Collaborated with internal stakeholders and client teams to resolve account challenges, refine objectives and drive performance improvements, building strong relationships through clear communication and a solution-focused approach.

Owned end-to-end Google Ads lead-generation strategy, delivering a 150% CTR uplift by leveraging AI-assisted workflows to rapidly generate and A/B test high-performing ad copy and landing pages, resulting in stronger Quality Scores. Executed bid strategies aligned with business goals, improving ROI/ROAS and lead quality. Implemented conversion tracking via Google Tag Manager and GA4, translating performance data into actionable insights for ongoing improvements.

- Built and managed multi-market PPC campaigns across Google Ads (Search, Shopping, Performance Max) and Paid Social across Meta (Facebook), TikTok and LinkedIn. - Optimised product feed quality through SA360, delivering a 45% uplift in site traffic and contributing to revenue growth through structured optimisation. - Managed budgets and execution across product categories, using customer insights and performance data to optimise campaigns to KPI targets and improve ROI, while streamlining workflows through Asana and cross-team collaboration. - Conducted daily performance analysis to identify opportunities to improve CTR and CPA. Translated trends into clear recommendations for senior stakeholders, supported by Excel and Data Studio dashboards. - Collaborated with design/creative teams to guide high-converting ad assets.