I am a highly experienced video editor and creative strategist with over 15 years of crafting compelling stories across TV, agency, corporate, and social media marketing videos. I specialize in scripting, editing, motion graphics, branding, and story development tailored for diverse audiences including D2C, B2B, e-Commerce, and social media platforms. I bring a fast, detail-oriented, and strategic approach with a proven history of growing audiences and elevating brands through engaging, high-converting content. My experience spans from building complete video pipelines to producing branded content for a variety of sectors such as medical, agriculture, automotive, tech, and wellness. I have worn many hats including directing on location, post-production leadership, and agency creative direction, always driving results and brand engagement with impactful storytelling.…

P. Glassman

I am a highly experienced video editor and creative strategist with over 15 years of crafting compelling stories across TV, agency, corporate, and social media marketing videos. I specialize in scripting, editing, motion graphics, branding, and story development tailored for diverse audiences including D2C, B2B, e-Commerce, and social media platforms. I bring a fast, detail-oriented, and strategic approach with a proven history of growing audiences and elevating brands through engaging, high-converting content. My experience spans from building complete video pipelines to producing branded content for a variety of sectors such as medical, agriculture, automotive, tech, and wellness. I have worn many hats including directing on location, post-production leadership, and agency creative direction, always driving results and brand engagement with impactful storytelling.…

Available to hire

I am a highly experienced video editor and creative strategist with over 15 years of crafting compelling stories across TV, agency, corporate, and social media marketing videos. I specialize in scripting, editing, motion graphics, branding, and story development tailored for diverse audiences including D2C, B2B, e-Commerce, and social media platforms. I bring a fast, detail-oriented, and strategic approach with a proven history of growing audiences and elevating brands through engaging, high-converting content.

My experience spans from building complete video pipelines to producing branded content for a variety of sectors such as medical, agriculture, automotive, tech, and wellness. I have worn many hats including directing on location, post-production leadership, and agency creative direction, always driving results and brand engagement with impactful storytelling.

See more

Work Experience

Co-Founder, Head of Marketing at FreshLocal App
June 1, 2024 - Present
Co-created the FreshLocal app with responsibilities including concept development, design and UX strategy. Created visual branding, brand voice, and video content across five social channels, the app, and promotional usages. Wrote, directed, and edited branded videos and managed email and text campaigns as well as member correspondence.
Founder, Brand & Content Strategy at Serum Maker
January 1, 2025 - Present
Built the Wix website and developed six online DIY skincare courses. Established brand identity, product model, and course structure. Wrote course content and developed custom skincare recipes. Designed graphics and produced multi-camera instructional videos. Managed daily organic social marketing, email flows, and blog content.
Marketing Manager at Bonitz, Inc.
June 30, 2023 - August 22, 2025
Led a company rebrand including a new logo, bi-line, and a launch event across 14 markets. Co-wrote executive speeches and developed sales, internal, trade show print, digital, and video assets which significantly increased stakeholder engagement.
E-commerce Marketing Manager at We Sell Mats
November 30, 2022 - August 22, 2025
Produced e-commerce product videos for Shopify which boosted email conversions by 35%. Acted as graphics designer, social media manager, outside agency director, and B2B strategy lead. Edited lifestyle, instructional, and explainer videos across digital platforms.
Creative Director at Lasso Moon & Ritz Marketing
November 30, 2021 - August 22, 2025
Increased social revenue by 5,000% year-over-year through new strategic video campaigns. Produced and edited videos and animations for ecommerce brands, boosting sales by 30% annually. Managed high-volume content rewriting and freelance writers. Delivered brand development and creative execution for B2C and B2B clients, leading teams of copywriters, designers, and web developers under deadline pressure. Account manager for major clients including Penske Automotive dealers and others.
Creative Services Producer at WBTV & WTOC (CBS Affiliates)
July 1, 2008 - August 22, 2025
Produced long-form investigative programming, commercials, promos, and live events. Managed on-air branding, news promotions, and other marketing content within a deadline-driven broadcast environment. Developed foundational skills in editing, storytelling, and creative strategy.

Education

B.S. in Communications at Western Carolina University
January 11, 2030 - August 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Healthcare, Manufacturing, Media & Entertainment, Retail, Professional Services, Consumer Goods, Software & Internet, Transportation & Logistics