Creating UGC content and social media strategy for local and international brands in various sectors including fashion, beauty, wellness, and activewear. Producing photos and videos for advertising and social media (Instagram Reels, TikTok, Stories, ad campaigns). Supporting small brands with editorial guidelines, publishing schedules, and organic content strategy. Developing mood boards, visual concepts, and scripts for video content. Conducting account audits and providing visual recommendations with engaging content formats. Proficient in Lightroom, Canva, CapCut, and InShot for editing and post-production.

Co-founder at Garden House Festival

Managed budget, negotiation, community management, team management, recruiting, logistics, service provider relations, and the organization of schedules since 2019. Facilitated event and internal communication management worldwide. Responsible for recruiting and training staff, onboarding and supervision of assistants, and customer invoicing with budget reporting and cost analysis.

Internal Communication Manager at Maison Messika, Paris 8

Responsible for creative proposal development and creation management including team management (purchasing, design, communication, logistics), recommendation construction and pitch, competition analysis. Managed project budgeting, costing, and assembly. Oversaw project management including customer relations and global & field supervision. Coordinated production monitoring with service providers, negotiation, preparation and monitoring of back planning, budget monitoring, team collaboration, execution-day supervision and crisis management. Managed and retained field staff, trained and supervised assistants, onboarding, and recruitment. Managed customer invoicing and budget reporting with compliance to margin targets and cost analysis. Managed Fashion Week invitations, coordination with production agency, seating, rehearsal and internal team management. Oversaw overall budget management exceeding 4 million euros and supervised subsidiary events in MEA, USA, Europe, China. Reported dire

Co-founder at Garden House Festival

Co-founded and led the festival’s operations, overseeing budgets (>€4M), budgeting and negotiation, community and team management, recruitment, logistics, and service-provider relations. Organized schedules, coordinated internal communications, and managed end-to-end production planning. Responsible for on-site supervision, crisis management, and training/mentoring field staff. Implemented editorial guidelines, mood boards, visual concepts, and scripts for video content; monitored back-planning, budget tracking, and cross-team collaboration. Led client invoicing and budget reporting and contributed to strategic content development for promotional campaigns.

Event Manager / Production Manager at Maison Messika

Managed Fashion Week invitations, seating, rehearsals, and coordination with production agencies. Oversaw internal teams, overall budget management (>€4M), and logistics for high-profile events. Supervised subsidiary events abroad (MEA, USA, Europe, China), Cannes festival supervision, and editorial/content production for local and international brands. Developed mood boards, visual concepts, and scripts for video content; conducted brand-focused content planning and publishing schedules; ensured brand guidelines and crisis management protocols were followed.

Freelance Content Creator – UGC & Social Media Strategy at Freelance / Various Clients

Content creation and UGC strategy for local and international brands in fashion, beauty, wellness, and activewear. Produced photography and videography for advertising and social media (Instagram Reels, TikTok, Stories, campaigns). Developed mood boards, visual concepts, and scripts; performed account audits, offered visual recommendations, and proposed engaging content formats. Proficient in editing with Lightroom, Canva, CapCut, and InShot; supported brands with editorial guidelines and publishing schedules; collaborated on creative direction and post-production workflows.

Freelance Content Creator – UGC & Social Media Strategy at Self-employed / Freelance

Freelance content creator focusing on UGC and social media strategy for international brands; develops creative proposals, coordinates content production, manages timelines, and collaborates with product and design teams to deliver engaging campaigns across multiple platforms. Currently working with brands worldwide, including Australia and Bali-based projects.

Co-founder at Garden House Festival

Co-founded a festival; oversaw budget management and negotiation, community and team management, recruitment, logistics, and scheduling; responsible for internal communications and collaboration with production agencies; involved in international event planning and media outreach.

Content & Brand Manager at Maison Messika

Developed creative proposals and managed content creation; led cross-functional teams across purchasing, design, communication, and logistics; built pitches and conducted competitive analysis; contributed to brand storytelling for Maison Messika in Paris (2023–2025).

Freelance content creator focusing on user-generated content and social media strategy across Australia, Bali and France; developing engaging assets and coordinating campaigns for multiple clients.

Internal Communications Manager - Worldwide at Maison Messika

Global internal communications manager responsible for worldwide communications strategy and cross-functional coordination.

Co-founder at Garden House Festival

Co-founded Garden House Festival; budget management & negotiation, community and team management, recruitment, logistics, and schedule organization; vendor relations.