Available to hire
Senior digital strategist and business builder with 13+ years of experience leading digital products, platforms, and growth initiatives across agency, SaaS, marketplaces, and DTC. I translate complex business needs into clear digital direction, prioritized roadmaps, and customer experiences that strengthen both brand and commercial performance.
I work end-to-end from strategy through launch—connecting customer insights, UX, technology, content, AI, and measurement. With executive experience in client advisory, cross-functional leadership, new business, and P&L, I combine strategic judgment with hands-on delivery and a strong understanding of what creates lasting digital value.
Experience Level
Language
Swedish
Fluent
English
Fluent
Work Experience
Founder & CEO at Unicorn Active
January 1, 2023 - November 11, 2025Founder of a premium D2C activewear brand merging performance and design; building AI-powered automation across logistics, marketing and operations.
Space Manager at Pole Star AB
December 31, 2022 - December 31, 2022Led the launch of Pole Star's flagship space in Malmö; oversaw operations, staffing, customer experience and sales performance.
Digital Experience, AI & Growth Strategy Lead at Raweg a
January 1, 2022 - PresentLeads AI-powered growth and builds a studio helping founders and leadership teams turn business goals into digital products, customer journeys, and scalable commercial systems. Owns digital initiative discovery through positioning and requirements, shaping roadmaps, UX and content direction, coordinating development, launching, and continuously optimizing.
Works across web, ecommerce, apps, SaaS, marketplaces, and AI-enabled CX systems. Acts as a strategic client partner across business, brand, technology, and growth; challenges briefs, facilitates prioritization, and aligns specialist teams. Coordinates global specialists across UX/UI, development, AI/integration, automation, brand, content, analytics, and performance. Typically leads teams of 4–8 across functions, with focus areas including digital experience strategy, client advisory, web & platform projects, product roadmaps, UX/CX, AI integration, cross-functional leadership, go-to-market, new business, and commercial growth.
Co-founder & CEO at Rawega
December 31, 2021 - December 31, 2021Co-founded a digital production house supporting Europe’s most ambitious D2C and retail brands with SaaS/e-commerce development, digital strategy and growth.
Founder & CEO at Zkyon AB (now Azerion)
December 31, 2019 - December 31, 2019Founded the world's first content exchange platform; scaled to 25+ employees; secured multi-million SEK venture funding; aligned GTM with product innovation; exit to Azerion in 2019.
Mentor & Advisor at Connect Sweden
January 1, 2017 - November 11, 2025Mentor and active member of investor network; contributed to startup development and growth.
Founder & CEO at Shopping Land (Shop Ping Land)
December 31, 2016 - December 31, 2016Founded and led the early-stage venture focusing on e-commerce infrastructure and brand building; exit planning.
Co-founder & CEO at Brand Master AB
December 31, 2016 - December 31, 2016Co-founded and led brand-building consultancy; oversaw operations and scaled digital-first brands across e-commerce, SaaS, and media.
Founder & CEO at ZK YONAB
January 1, 2014 - January 1, 2020Founded and scaled a global content and monetization platform across media, fintech, and SaaS. Owned product strategy, digital customer experience, platform roadmap, business model, and commercial growth.
Led 25+ people across product, design, development, content, and sales through launch and international scaling with full P&L and commercial responsibility, raising multi-million SEK in growth capital. Company ultimately reached a successful exit.
Co-Founder & CEO at BRAND MASTER AB
January 1, 2012 - January 1, 2016Co-founded and scaled a digital agency into a tech-enabled growth company through in-house platform development and commercial transformation. Led digital strategy, client relationships, new business, and cross-functional delivery, scaling revenue from 0 to 10M+ SEK and securing enterprise partnerships, including with Ballingslöv.
Designed and launched a data-driven ambassador platform connecting digital experiences, social advocacy, and measurable revenue attribution.
COO at Pita Pit Sweden
December 31, 2011 - December 31, 2011Led Swedish market launch; built operational structure; led rollout of four new restaurants in the first year.
Sales Advisor / Key Account Manager at The Phone House
December 31, 2010 - December 31, 2010Promoted from Sales Advisor to Key Account Manager; focused on B2B relationships and revenue growth.
Education
Growth Management at Halmstad Högskola
January 1, 2001 - January 1, 2004E-commerce Management at University of London
January 1, 2009 - January 1, 2012E-commerce & Logistics Management at IHM Business School
January 1, 2023 - January 1, 2025Higher vocational diploma at Halmstad YH
January 1, 2023 - January 1, 2025Business school — E-Commerce Logistics at IHM Business School
January 1, 2023 - January 1, 2025Digital Commerce Management at University of London
January 11, 2030 - August 14, 2026Growth Management at Halmstad YH
January 11, 2030 - August 14, 2026Qualifications
E-commerce & Logistics Management - IH M Business School
January 1, 2023 - January 1, 2025E-commerce Management - University of London
January 1, 2009 - January 1, 2012Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education, Financial Services
Experience Level
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