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I am a Creative Product Design Lead and Design Director-level consultant with 10+ years of experience delivering user-centered digital products and scalable design systems for global organizations including Meta, Shell, and ClearBank. I translate complex business requirements into intuitive mobile and web experiences that drive operational efficiency and user trust. I recently spearheaded a comprehensive design system at Shell and led large-scale product optimizations at Meta. My industry expertise spans Fintech, Banking, AI, Crypto, and Enterprise Tech, with contributions to organizations such as Microsoft, Sony, NHS, BBC, Lenovo, Pfizer, and HP. I enjoy mentoring and shaping design strategy, leading cross-functional teams, and building vibrant design communities. I actively participate in industry forums and explore emerging tools and practices to keep our work forward‑looking.…I am a Creative Product Design Lead and Design Director-level consultant with 10+ years of experience delivering user-centered digital products and scalable design systems for global organizations including Meta, Shell, and ClearBank. I translate complex business requirements into intuitive mobile and web experiences that drive operational efficiency and user trust. I recently spearheaded a comprehensive design system at Shell and led large-scale product optimizations at Meta. My industry expertise spans Fintech, Banking, AI, Crypto, and Enterprise Tech, with contributions to organizations such as Microsoft, Sony, NHS, BBC, Lenovo, Pfizer, and HP. I enjoy mentoring and shaping design strategy, leading cross-functional teams, and building vibrant design communities. I actively participate in industry forums and explore emerging tools and practices to keep our work forward‑looking.

Pelumi Igunnubole

Product Designer, Creative Director, UX Designer, +3

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I am a Creative Product Design Lead and Design Director-level consultant with 10+ years of experience delivering user-centered digital products and scalable design systems for global organizations including Meta, Shell, and ClearBank. I translate complex business requirements into intuitive mobile and web experiences that drive operational efficiency and user trust. I recently spearheaded a comprehensive design system at Shell and led large-scale product optimizations at Meta. My industry expertise spans Fintech, Banking, AI, Crypto, and Enterprise Tech, with contributions to organizations such as Microsoft, Sony, NHS, BBC, Lenovo, Pfizer, and HP. I enjoy mentoring and shaping design strategy, leading cross-functional teams, and building vibrant design communities. I actively participate in industry forums and explore emerging tools and practices to keep our work forward‑looking.…I am a Creative Product Design Lead and Design Director-level consultant with 10+ years of experience delivering user-centered digital products and scalable design systems for global organizations including Meta, Shell, and ClearBank. I translate complex business requirements into intuitive mobile and web experiences that drive operational efficiency and user trust. I recently spearheaded a comprehensive design system at Shell and led large-scale product optimizations at Meta. My industry expertise spans Fintech, Banking, AI, Crypto, and Enterprise Tech, with contributions to organizations such as Microsoft, Sony, NHS, BBC, Lenovo, Pfizer, and HP. I enjoy mentoring and shaping design strategy, leading cross-functional teams, and building vibrant design communities. I actively participate in industry forums and explore emerging tools and practices to keep our work forward‑looking.

Available to hire

I am a Creative Product Design Lead and Design Director-level consultant with 10+ years of experience delivering user-centered digital products and scalable design systems for global organizations including Meta, Shell, and ClearBank. I translate complex business requirements into intuitive mobile and web experiences that drive operational efficiency and user trust. I recently spearheaded a comprehensive design system at Shell and led large-scale product optimizations at Meta.

My industry expertise spans Fintech, Banking, AI, Crypto, and Enterprise Tech, with contributions to organizations such as Microsoft, Sony, NHS, BBC, Lenovo, Pfizer, and HP. I enjoy mentoring and shaping design strategy, leading cross-functional teams, and building vibrant design communities. I actively participate in industry forums and explore emerging tools and practices to keep our work forward‑looking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Design Director / Product Design Lead at Taostats (AI & Crypto Fintech)

December 1, 2024 - Present

Lead end-to-end design for a cutting-edge crypto and AI platform, delivering intuitive dashboards and data visualizations. Collaborated with engineers and data teams to translate insights into engaging, pixel-perfect, functional solutions. Shaped marketing and content strategy for social media growth and product adoption. Managed backlog, wrote user stories, and defined acceptance criteria. Maintained design system and style guide to ensure brand consistency. Created intuitive experiences and gathered weekly user feedback. Designed MCPs, AI agent flows, and Web3 tools to support the crypto trading community. Communicated design rationale and aligned cross-functional teams with the overall vision. Conducted design QA before releases and guided the team. Set priorities and product vision for the business.

Product Design Lead / Design System Consultant at Meta

April 1, 2024 - December 1, 2024

Directed design system updates for web, mobile, and VR, aligning experiences and improving handoff efficiency by 30%. Leveraged Figma advanced features to manage design variables for color, typography and spacing. Provided critical feedback in team critiques to enhance product quality. Collaborated with developers to ensure seamless implementation. Ensured accessibility compliance for Europe and the US. Conducted design audits and deprecated outdated design systems. Created interactive prototypes to illustrate user journeys. Provided leadership and creative direction, mentoring designers in a fast-paced environment.

Design System Consultant at Shell

December 1, 2021 - December 1, 2023

Designed a robust design system and mobile app pattern libraries contributing to record profits and significant cost savings. Collaborated cross-functionally with designers, UX, engineers, content writers, and business functions to ensure consistency. Achieved notable efficiency improvements and contributed to Shell’s design system recognition. Provided design support for teammates, emphasizing accessibility and usability standards. Presented to design communities and executives, enabling scalable design operations.

Design Lead at ClearBank

November 1, 2018 - December 1, 2021

Provided creative direction for marketing, UX, design, and frontend teams, ensuring cohesive brand representation. Pioneered the development of a new design system for digital touchpoints, contributing to unicorn status. Presented brand direction and best practices company-wide, aligning teams with a unified vision. Modernized an award-winning banking product, resulting in increased revenue and customer balance growth. Championed experimental thinking and agile processes to streamline workflows. Led workshops and developed innovative solutions, coordinating with external vendors and internal stakeholders. Advised executives and senior management on strategic design decisions.

Product UI / UX Lead at Nitro Digital

September 1, 2016 - September 1, 2018

Contributed hands-on UI/UX design including sketching, prototyping, and maintaining high standards. Liaised with development, SEO, content, and marketing to ensure cohesive project delivery. Shaped processes to maintain quality and collaborated with cross-functional teams. Led creative direction and brand strategy, resulting in successful pitches and RFPs. Conducted team training, lunch-and-learns, and client-facing presentations.

UX / UI / Senior Digital Designer at AS&K

September 1, 2013 - July 1, 2016

Led heuristic reviews of complex web apps, bridging gaps between digital and creative departments. Created user journeys, wireframes, storyboards, and prototypes using Axure, Balsamiq, and InVision. Mentored and inspired creative and digital teams to improve collaboration and efficiency. Provided clear creative direction, concepts, and strategy for internal and external projects. Implemented UX/UI best practices to enhance team performance. Managed multiple projects and resource planning.

Senior Digital Designer / Contract at Commerzbank AG

August 1, 2013 - September 1, 2013

Collaborated with international teams to ensure adherence to brand guidelines. Reviewed and approved deliverables, maintaining high-quality standards. Contributed to quarterly app releases in a fast-paced environment.

Multimedia Manager at NHS

February 1, 2013 - May 1, 2013

Conducted staff training sessions and created varied marketing materials from brochures to digital designs. Rebranded campaigns to boost local competitiveness. Managed B2B transactions and stakeholder dialogue. Led full production management including printers and web teams. Managed intranet, public, and community website content.

Design Consultant at Pearson

June 1, 2012 - February 1, 2013

Delivered compelling solutions addressing creative briefs and effectively communicated to target demographics. Produced corporate logos, brochures, web banners, brand guidelines, and assets. Recreated entire brand image including logo and web assets. Maintained ongoing correspondence with the marketing team.

Concept Artist / Junior Art Director / UI at HMX Media

January 1, 2009 - December 1, 2012

Developed concepts for leading companies such as Sony, Nikon, Hewlett Packard, and Lenovo. Interpreted client briefs for new products and developed concepts for the animation team. Created UX and wireframes as well as conceptual designs for various projects. Managed storyboard teams and participated in live video shoots, including on-set storyboard boarding.