Senior Copywriter at Can-Part (part-time)

Performed SEO audits and developed strategies to improve search visibility and rankings. Oversaw and enhanced SEM campaigns on platforms such as Shopify, Google Ads, and Meta Ads, and collaborated with the digital advertising team to integrate SEO/SEM strategy with broader marketing goals. Analyzed website performance using Google PageSpeed Insights and other tools to improve user experience. Tailored SEO and SEM strategies across digital platforms to meet client objectives and align with Fortune Marketing’s innovation and sustainability commitments. Monitored, analyzed, and reported on SEO/SEM performance initiatives, staying up to date on trends and technologies in retention marketing and Klaviyo. Optimized business processes, resulting in a reported 40% annual effort reduction by eliminating maintenance work.

SEO Copywriter / Content Strategist at Web FX

Conducted keyword research to inform client strategy and generated content ideas based on industry research, keywords, competitor analysis, and trending topics. Produced comprehensive, well-sourced content briefs with minimal supervision and oversaw the production of written creative blog content. Created and maintained a client content calendar to meet client deadlines and optimized blog content for high rankings in SERPs. Incorporated brand voice and style to speak to target audiences. Mentored other team members, managed client reporting/account management, and collaborated with design/content teams to create engaging email content aligned with brand consistency. During a major website overhaul, ensured product description coverage including over 25,000 previously unlisted products, published 100 new news articles across multiple lifestyle categories, and positioned the website in a competitive niche at top 5 for 20+ high volume keywords.

Lead Generation Specialist | Copywriter (freelance) at Guru Tech (Gurutech)

Performed data mining using latest tools and techniques to uncover hidden gems in the niche. Managed admin qualifications and lead qualification targeting by ensuring prospects meet ideal custom customer criteria. (CRM, outreach/lead list related work indicated in the resume.)