Senior Performance Marketing Strategist at Relevance Digital

Create strategy for a portfolio of clients, aligning global brand guidelines with Greece market needs; manage, planned and optimized multi-channel campaigns across Meta, TikTok, LinkedIn; manage KPIs such as ROAS, Revenue, CPA and ensure budget pacing & performance stability and improvement; drove performance improvements through audience segmentation, creative testing frameworks, A/B experiments, and attribution-informed optimization across the funnel; delivered YoY improvements in Cost per Purchase through systematic testing and optimization; expanded the marketing mix with new channels; built insight-led reporting that connected performance metrics to business outcomes.

CRM & E-commerce Specialist at Dante

Managed CRM operations including automation, segmentation, and lifecycle campaigns; led email marketing strategy to increase engagement and reactivation; oversaw e-commerce performance, enhancing UX, conversion, and retention; optimized landing pages, product listings, onsite search, and cross-sell modules; coordinated pricing, promotions, and performance-driven commercial planning.

E-commerce Manager at Arpyes Conceptual Clothing

Contributed to UX improvements, website updates, and promotion rollouts; managed product listings and maintained accuracy in descriptions, pricing, and imagery; supported email marketing execution and e-commerce analytics.