I am a results-driven Paid Search Specialist with over seven years in digital marketing, adept at managing large budgets and optimizing campaigns to deliver high ROI. I excel in strategic planning, data analysis, and deploying cutting-edge paid search strategies to drive growth for diverse brands. My experience spans from hands-on campaign execution to strategic partnerships with global media platforms, always focused on measurable outcomes and continuous improvement. I thrive in dynamic teams and cross-functional environments, collaborating with creatives, analytics, and product stakeholders to craft integrated campaigns. I have led media buying for major brands and continuously seek innovative approaches (including AI-driven optimizations) to maximize performance while maintaining brand integrity and client satisfaction.

Sebenzile Penny

I am a results-driven Paid Search Specialist with over seven years in digital marketing, adept at managing large budgets and optimizing campaigns to deliver high ROI. I excel in strategic planning, data analysis, and deploying cutting-edge paid search strategies to drive growth for diverse brands. My experience spans from hands-on campaign execution to strategic partnerships with global media platforms, always focused on measurable outcomes and continuous improvement. I thrive in dynamic teams and cross-functional environments, collaborating with creatives, analytics, and product stakeholders to craft integrated campaigns. I have led media buying for major brands and continuously seek innovative approaches (including AI-driven optimizations) to maximize performance while maintaining brand integrity and client satisfaction.

Available to hire

I am a results-driven Paid Search Specialist with over seven years in digital marketing, adept at managing large budgets and optimizing campaigns to deliver high ROI. I excel in strategic planning, data analysis, and deploying cutting-edge paid search strategies to drive growth for diverse brands. My experience spans from hands-on campaign execution to strategic partnerships with global media platforms, always focused on measurable outcomes and continuous improvement.

I thrive in dynamic teams and cross-functional environments, collaborating with creatives, analytics, and product stakeholders to craft integrated campaigns. I have led media buying for major brands and continuously seek innovative approaches (including AI-driven optimizations) to maximize performance while maintaining brand integrity and client satisfaction.

See more

Language

English
Fluent

Work Experience

Paid Search Specialist at Flume Digital Marketing
January 1, 2022 - Present
Successfully managed and optimized paid search strategies for a diverse portfolio of brands, including Toyota, Lexus, Woolworths, PSG Financial Services, and Steve Madden. Led strategy, design, implementation and analysis of performance, and conducted keyword research to optimize paid media campaigns across social and retargeting networks. Tracked performance and analyzed data to achieve and continuously improve online marketing objectives.
Senior Paid Search Specialist
January 1, 2021 - January 1, 2022
Led digital transformation projects, introducing AI-driven solutions to optimize performance and scalability; designed influencer media programs integrated with performance objectives to achieve measurable impact.
Paid Search Specialist
January 1, 2022 - Present
Managed and optimized paid search strategies for a diverse portfolio of prominent brands, including Audi, VW, Woolworths, PSG Financial Services, and Steve Madden. Led budget development and bid strategies, conducted in-depth data analysis, and delivered actionable insights to inform executive decisions. Collaborated with global media platforms and implemented AI-driven optimizations to drive performance and ROI.

Education

National Certificate in Advertising & Advanced Digital Marketing at Digital School of Marketing
January 1, 2024 - January 1, 2025
at IIE Rosebank College
January 1, 2013 - January 1, 2015
at IIE Rosebank College
January 1, 2013 - January 1, 2015
National Certificate in Advertising & Advanced Digital Marketing at Digital School of Marketing
January 1, 2019 - January 1, 2021
National Certificate in Advertising & Advanced Digital Marketing at Digital School of Marketing
January 1, 2024 - January 1, 2025

Qualifications

Google Certified Leadership
January 11, 2030 - January 6, 2026
Google Ads Certification
January 11, 2030 - January 6, 2026
Google Certified Exceptional Leadership
January 11, 2030 - March 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services, Retail, Education, Telecommunications, Other