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I’m a data-driven marketing and performance analyst who transforms raw numbers into clear, actionable insights. I enjoy building end-to-end reporting and dashboard solutions, automating KPI tracking, and using analytics to help teams make smarter campaign decisions across channels. In my roles across e-commerce and consulting, I’ve supported strategy and optimization for paid media and funnel performance, from audience and budget planning to measurement, reporting, and stakeholder communication. I’m especially motivated by problem-solving, continuous learning, and delivering measurable outcomes like sales growth and cost efficiency through modern visualization and reporting tools.…I’m a data-driven marketing and performance analyst who transforms raw numbers into clear, actionable insights. I enjoy building end-to-end reporting and dashboard solutions, automating KPI tracking, and using analytics to help teams make smarter campaign decisions across channels. In my roles across e-commerce and consulting, I’ve supported strategy and optimization for paid media and funnel performance, from audience and budget planning to measurement, reporting, and stakeholder communication. I’m especially motivated by problem-solving, continuous learning, and delivering measurable outcomes like sales growth and cost efficiency through modern visualization and reporting tools.

Perceus Tam

Data Analyst, Marketing Analyst, Marketing Strategist, +3

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I’m a data-driven marketing and performance analyst who transforms raw numbers into clear, actionable insights. I enjoy building end-to-end reporting and dashboard solutions, automating KPI tracking, and using analytics to help teams make smarter campaign decisions across channels. In my roles across e-commerce and consulting, I’ve supported strategy and optimization for paid media and funnel performance, from audience and budget planning to measurement, reporting, and stakeholder communication. I’m especially motivated by problem-solving, continuous learning, and delivering measurable outcomes like sales growth and cost efficiency through modern visualization and reporting tools.…I’m a data-driven marketing and performance analyst who transforms raw numbers into clear, actionable insights. I enjoy building end-to-end reporting and dashboard solutions, automating KPI tracking, and using analytics to help teams make smarter campaign decisions across channels. In my roles across e-commerce and consulting, I’ve supported strategy and optimization for paid media and funnel performance, from audience and budget planning to measurement, reporting, and stakeholder communication. I’m especially motivated by problem-solving, continuous learning, and delivering measurable outcomes like sales growth and cost efficiency through modern visualization and reporting tools.

Available to hire

I’m a data-driven marketing and performance analyst who transforms raw numbers into clear, actionable insights. I enjoy building end-to-end reporting and dashboard solutions, automating KPI tracking, and using analytics to help teams make smarter campaign decisions across channels.

In my roles across e-commerce and consulting, I’ve supported strategy and optimization for paid media and funnel performance, from audience and budget planning to measurement, reporting, and stakeholder communication. I’m especially motivated by problem-solving, continuous learning, and delivering measurable outcomes like sales growth and cost efficiency through modern visualization and reporting tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Malay

Advanced

Work Experience

Management Consulting / Marketing Analytics (Management Consulting Analyst) at Accenture Malaysia

February 1, 2026 - March 1, 2026

Supported campaign setup and optimization across Google Ads, TikTok Ads, and Meta Ads through audience structuring, budget allocation, and A/B testing. Monitored KPIs such as ROAS and cost per result and produced performance campaign reports (PCR) for performance evaluation. Supported top-of-funnel objectives (awareness, traffic, community engagement), and assisted with end-to-end video creation and editing using CapCut.

Data Analyst - Marketing Performance Analyst (Executive) at Hitachi eVenture Worx

February 1, 2026 - March 1, 2026

Handled marketing and performance analytics for clients including travel insurance, supporting funnel analysis and KPI tracking across paid channels. Contributed to performance improvements by strengthening key conversion metrics and tracking user journey actions, supported by regular performance reporting and campaign optimization.

Management Consulting Analyst (Digital/Performance Marketing & Business Analysis) at Accenture Malaysia

February 1, 2026 - January 1, 2026

Supported campaign setup and optimization across Google Ads, TikTok Ads, and Meta Ads. Optimized campaigns through audience structuring, budget allocation, and A/B testing; monitored ROAS, cost per result, and other KPIs. Prepared Performance Campaign Reports (PCRs) for reporting and performance evaluation. Contributed to top-of-funnel initiatives (awareness/traffic/community engagement) and supported end-to-end video creation/editing using CapCut. Also supported end-to-end transaction/banking system delivery using Waterfall SDLC: coordinated requirements, testing (V/SIT/UAT), defect tracking, and documentation with IT teams using JIRA.

Data Analyst - Marketing Performance Analyst (Executive) at Hitachi eBworx

September 1, 2025 - January 31, 2026

Optimized marketing performance for a travel insurance client by improving funnel analysis and key conversion metrics. Supported e-commerce (website), SEO, SEM, and GDN & Meta Ads implementation; monitored and reported performance using KPIs such as ROAS and cost per result. Drove outcomes including ~80% sales increase during campaign periods and strong growth in BAU seasons through strategic KPI tracking and attribution of improvements to actionable insights.

Data Analyst / Marketing Performance Analyst (Executive) at Hitachi eBworx

February 1, 2025 - January 1, 2026

Worked on marketing performance and analytics activities, supporting reporting and campaign performance monitoring. (Company/project details were provided at a high level in the resume text.)

Data Analyst - Marketing Performance Analyst (Executive) at SYNERGY XYZ Marketing Sdn Bhd

January 1, 2024 - August 31, 2025

Managed end-to-end CDP workflows including data collection, segmentation, and integration for personalized marketing. Analyzed e-commerce, social media, paid ads, and website performance across Shopee, Lazada, TikTok Ads, Meta Ads, Google Ads, and GA4. Built automated Looker Studio dashboards and KPI trackers to deliver actionable insights and optimize campaign ROI. Produced project deliverables and reporting that supported client pitches and data-backed adoption decisions.

Team Lead of Data Analytics | Project Portfolio at Synergy XYZ Marketing Sdn Bhd

January 1, 2024 - August 31, 2025

Managed end-to-end DP workflow including data collection, segmentation, and integration for personalized marketing. Analyzed e-commerce, social media, paid ads, and website performance across Shopee, Lazada, Meta, TikTok, Google Ads, and GA4. Built automated Looker Studio dashboards and KPI trackers to deliver actionable insights and optimize campaign ROI. Delivered performance improvements such as ~50% sales increase through data-driven optimization and a ~30% reduction in cost per result across paid advertising channels; also achieved strong sales and BAU growth via funnel analysis and improved conversion metrics (e.g., large uplift in “Get Quote” actions and completed purchases).

Data Analyst - Marketing Performance Analyst (Executive) at Syn ergy XYZ Marketing Sdn Bhd

January 1, 2024 - August 1, 2025

Managed end-to-end customer data and reporting workflows for personalized marketing, including data collection, segmentation, and integration. Analyzed e-commerce, social media, paid ads, and website performance across Shopee, Lazada, Meta, TikTok, Google Ads, and GA4. Built automated Looker Studio dashboards and KPI trackers to deliver actionable insights and improve campaign ROI. Delivered results through data-driven optimization: supported client pitches with data storytelling, contributed to ~50% sales increase through paid media optimization, and ~30% reduction in cost per result across paid advertising channels. Also improved travel insurance performance by ~80% sales growth during campaign periods and ~45% BAU season growth via strategic KPI tracking and funnel analysis, including key conversion improvements for high-intent actions.

Business Consultant / Transactional Banking System Delivery (Waterfall SDLC) at GN Song KL (Company as listed: GN Song KL)

September 1, 2022 - August 31, 2023

Supported end-to-end transactional banking system delivery across development, testing, documentation, and implementation using the Waterfall SDLC. Coordinated requirements, testing cycles (V SIT/S IT/UAT), defects, and project activities with IT teams using Jira to ensure alignment with business requirements and planned delivery outcomes.