Hi, I’m Veselin Perfanov. I’m a seasoned media buyer and performance marketing leader with over a decade of hands-on experience scaling paid social campaigns on Meta and TikTok for e-commerce and digital performance businesses. I’ve managed multi-million-dollar budgets, built affiliate and influencer departments from the ground up, and driven revenue growth through integrated acquisition strategies. Currently, I freelance through Marketopia, delivering high-ROI campaigns for cosmetics, automotive services, iGaming, and e-commerce clients, and I’m seeking a senior media buyer role in a scaling e-commerce organization to apply my scaling and leadership expertise at enterprise level. I excel at designing and executing end-to-end growth funnels, coordinating creator partnerships, and optimizing ROI through rigorous testing and data-driven decision making. My broad experience across licensing-compliant verticals, premium influencer networks, and global affiliate programs positions me to lead large-scale acquisition initiatives and elevate performance marketing teams.

Hi, I’m Veselin Perfanov. I’m a seasoned media buyer and performance marketing leader with over a decade of hands-on experience scaling paid social campaigns on Meta and TikTok for e-commerce and digital performance businesses. I’ve managed multi-million-dollar budgets, built affiliate and influencer departments from the ground up, and driven revenue growth through integrated acquisition strategies. Currently, I freelance through Marketopia, delivering high-ROI campaigns for cosmetics, automotive services, iGaming, and e-commerce clients, and I’m seeking a senior media buyer role in a scaling e-commerce organization to apply my scaling and leadership expertise at enterprise level. I excel at designing and executing end-to-end growth funnels, coordinating creator partnerships, and optimizing ROI through rigorous testing and data-driven decision making. My broad experience across licensing-compliant verticals, premium influencer networks, and global affiliate programs positions me to lead large-scale acquisition initiatives and elevate performance marketing teams.

Available to hire

Hi, I’m Veselin Perfanov. I’m a seasoned media buyer and performance marketing leader with over a decade of hands-on experience scaling paid social campaigns on Meta and TikTok for e-commerce and digital performance businesses. I’ve managed multi-million-dollar budgets, built affiliate and influencer departments from the ground up, and driven revenue growth through integrated acquisition strategies. Currently, I freelance through Marketopia, delivering high-ROI campaigns for cosmetics, automotive services, iGaming, and e-commerce clients, and I’m seeking a senior media buyer role in a scaling e-commerce organization to apply my scaling and leadership expertise at enterprise level.

I excel at designing and executing end-to-end growth funnels, coordinating creator partnerships, and optimizing ROI through rigorous testing and data-driven decision making. My broad experience across licensing-compliant verticals, premium influencer networks, and global affiliate programs positions me to lead large-scale acquisition initiatives and elevate performance marketing teams.

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Language

Bulgarian
Fluent
English
Fluent
Russian
Fluent

Work Experience

Senior Media Buyer / Head of Affiliate / Head of Influencer Marketing at Lidango
October 1, 2014 - April 1, 2025
Led paid social performance on Facebook/TikTok for diverse e-commerce products, managing budgets up to 1.1M USD/month with 2+ ROAS on peaks. Built and led Affiliate and Influencer departments from zero, establishing partner sourcing, collaboration workflows, and performance dashboards. Transitioned from high-competition offers to fully compliant licensing across health/beauty verticals, integrating social ads with influencer and affiliate channels for diversified acquisition and revenue growth. Directed teams of up to 15 in Influencer Marketing and 5 in Affiliate marketing, and maintained global creator networks.
Founder | Performance Marketing Consultant at Marketopia
April 1, 2025 - Present
Full-service campaigns for cosmetics studios, car services, iGaming, and small e-commerce products. Responsibilities include social ads, influencer activations, agency video production, and UGC pipelines. Currently consulting and seeking a senior media buyer role to scale enterprise-level e-commerce.

Education

Add your educational history here.

Qualifications

Master's Degree in Marketing
January 11, 2030 - May 20, 2026
Bachelor's Degree in Trade and Transport Economics
January 11, 2030 - May 20, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services