I’m Lone Pedersen, author of The Mindset Upgrade Model™ and founder of Go Figure. I help CEOs and founders upgrade their internal operating system to scale faster, lead better, and build growth that compounds. I work with CxOs and business owners to rewire subconscious patterns, expand thinking and capacity, and reduce cognitive load so they can lead with clarity, make faster decisions, and unlock higher earning capacity. My approach blends Thinking Into Results with an Internal Operating System framework to drive sustainable growth without burnout.

Lone Pedersen

I’m Lone Pedersen, author of The Mindset Upgrade Model™ and founder of Go Figure. I help CEOs and founders upgrade their internal operating system to scale faster, lead better, and build growth that compounds. I work with CxOs and business owners to rewire subconscious patterns, expand thinking and capacity, and reduce cognitive load so they can lead with clarity, make faster decisions, and unlock higher earning capacity. My approach blends Thinking Into Results with an Internal Operating System framework to drive sustainable growth without burnout.

Available to hire

I’m Lone Pedersen, author of The Mindset Upgrade Model™ and founder of Go Figure. I help CEOs and founders upgrade their internal operating system to scale faster, lead better, and build growth that compounds.

I work with CxOs and business owners to rewire subconscious patterns, expand thinking and capacity, and reduce cognitive load so they can lead with clarity, make faster decisions, and unlock higher earning capacity. My approach blends Thinking Into Results with an Internal Operating System framework to drive sustainable growth without burnout.

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Language

Danish
Fluent
Swedish
Advanced
English
Fluent
Norwegian
Advanced
German
Beginner

Work Experience

Author at Go Figure
December 1, 2025 - Present
Author of The ™ Model - The Blueprint for Exponential Expansion; crafts practical blueprint for founders to achieve growth that compounds using Thinking Into Results methodology and an Internal Operating System framework.
Founder & High-Performance Coach at Go Figure
April 1, 2025 - Present
Helping business owners multiply mindset, scale with less stress, and build sustainable growth by upgrading the leader’s internal operating system using Thinking Into Results and the Internal Operating System framework.
Marketing at SCADA MINDS
June 1, 2023 - April 30, 2024
Sustainable adviser in the renewable energy market; planned and executed marketing activities to improve efficiency and reliability of renewable energy systems.
Marketing Manager EMEA at RealWear, Inc.
June 1, 2022 - November 30, 2022
Managed marketing activities across EMEA with partners, drivers of demand, engagement, and PR; defined target groups and budgets.
Marketing, Sales & Business Development Manager at NetNordic Denmark (RanTek A/S)
August 1, 2019 - June 30, 2022
Member of Management Team; vendor management, KPI tracking, MDF management; built onboarding framework and marketing machine delivering leads.
CMO at RanTek A/S
June 1, 2008 - June 1, 2022
Led marketing strategy, pipeline growth, and overall Go-To-Market in the Nordic region; built a healthy culture and scalable marketing operations.
CMO & Business Development at Hawk-Eye
April 1, 2010 - September 30, 2018
Drove global growth through pipeline and demand generation; managed PR, events, and communications; 5-year YoY growth average of 80%.
Erhvervschef at HTH Køkkener A/S
June 1, 2007 - June 1, 2008
Commercial leadership within a Denmark-based kitchen retail group.
Marketing Manager | Afdelingschef | Salgsdirektør at Kinnarps Group
January 1, 1996 - June 1, 2007
Marketing management, department leadership and sales leadership; developed strategy and campaigns.
Sælger at Prio
January 1, 1991 - January 1, 1996
Sales role early in career.
Author & Founder at Go Figure
April 1, 2025 - Present
Mindset & business coaching for CEOs and founders; author of The ™ Model; upgrade internal operating system using Thinking Into Results.
Book Author at Self-employed / The ™ Model
December 1, 2025 - Present
Author of The ™ Model - The Blueprint for Exponential Expansion; writing and promoting the book as the foundation for exponential growth.
Marketing & Sales Leadership at NetNordic Denmark
August 1, 2019 - June 30, 2022
Member of Management Team; vendor management; KPI management; onboarded vendors; managed MDF; led lead generation and ROI optimization.
CMO | Sales | Management at RanTek A/S
June 1, 2008 - June 30, 2022
Part of the Management Group; shaped company strategy, built marketing machine, and drove pipeline growth.
Marketing Leader at Kinnarps Group
January 1, 1996 - December 31, 2007
Marketing leadership, departmental management, and sales direction across regions.
Sales at Prio
January 1, 1991 - December 31, 1996
Sales roles across multiple periods contributing to revenue growth.

Education

Bachelor's degree, Organizational Leadership at Aarhus Business College
June 1, 2025 - January 13, 2026
Handelsskolen i Randers at Handelsskolen i Randers
July 1, 1999 - August 1, 2001
9th grade (9.klasse) at Kristrup skole
January 1, 1976 - January 1, 1985
Bachelor's degree level, Organizational Leadership at Aarhus Business College
June 1, 2025 - January 13, 2026
Business School Diploma at Handelsskolen i Randers
July 1, 1999 - August 1, 2001
9th grade at Kristrup skole
January 1, 1976 - December 31, 1985

Qualifications

Mindset Consultant Training
April 1, 2024 - April 1, 2025
Proctor Gallagher Institute Mindset Consultant Training
April 1, 2024 - April 1, 2025

Industry Experience

Energy & Utilities, Software & Internet, Professional Services, Media & Entertainment, Manufacturing, Education, Other