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I am a Consultant Creative Director and freelance product & digital designer, specialising in UX/UI. With over 16 years in the industry, I have a first class honours degree and advanced learning in Generative AI from MIT as well as Digital User Experience & Research Methods. I hold a genuine curiosity in the future of people, design and technology. Throughout my career, I’ve worked with a wide range of clients from innovative start-ups in crypto, banking, e-commerce and streaming to global brands. I thrive on crafting user-centric solutions and pioneering transformative digital experiences that redefine industries.…I am a Consultant Creative Director and freelance product & digital designer, specialising in UX/UI. With over 16 years in the industry, I have a first class honours degree and advanced learning in Generative AI from MIT as well as Digital User Experience & Research Methods. I hold a genuine curiosity in the future of people, design and technology. Throughout my career, I’ve worked with a wide range of clients from innovative start-ups in crypto, banking, e-commerce and streaming to global brands. I thrive on crafting user-centric solutions and pioneering transformative digital experiences that redefine industries.

Pete Brady

PRO

Creative Director, Product Designer, UI Designer, +2

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I am a Consultant Creative Director and freelance product & digital designer, specialising in UX/UI. With over 16 years in the industry, I have a first class honours degree and advanced learning in Generative AI from MIT as well as Digital User Experience & Research Methods. I hold a genuine curiosity in the future of people, design and technology. Throughout my career, I’ve worked with a wide range of clients from innovative start-ups in crypto, banking, e-commerce and streaming to global brands. I thrive on crafting user-centric solutions and pioneering transformative digital experiences that redefine industries.…I am a Consultant Creative Director and freelance product & digital designer, specialising in UX/UI. With over 16 years in the industry, I have a first class honours degree and advanced learning in Generative AI from MIT as well as Digital User Experience & Research Methods. I hold a genuine curiosity in the future of people, design and technology. Throughout my career, I’ve worked with a wide range of clients from innovative start-ups in crypto, banking, e-commerce and streaming to global brands. I thrive on crafting user-centric solutions and pioneering transformative digital experiences that redefine industries.

Available to hire

London, United Kingdom

I am a Consultant Creative Director and freelance product & digital designer, specialising in UX/UI. With over 16 years in the industry, I have a first class honours degree and advanced learning in Generative AI from MIT as well as Digital User Experience & Research Methods. I hold a genuine curiosity in the future of people, design and technology.

Throughout my career, I’ve worked with a wide range of clients from innovative start-ups in crypto, banking, e-commerce and streaming to global brands. I thrive on crafting user-centric solutions and pioneering transformative digital experiences that redefine industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Intermediate

Work Experience

Principle UI Consultant at Reliance / Jio Platforms

August 1, 2024 - Present

Spearheading the design of groundbreaking digital fintech products for India’s largest company, with a focus on design innovation, advanced technology, and user-centric solutions. Driving the creation of key investment platforms between Jio and BlackRock, delivering transformative products that redefine the financial landscape for millions across India.

Lead UI Designer at Dentsu Creative

August 31, 2024 - July 23, 2025

Creating an industry-first digital product for a major automotive brand combining AR, VR, AI, merging the boundaries between physical and digital products.

Lead UI Designer at Wunderman Thompson

November 30, 2023 - July 23, 2025

Crafting a new unique brand story and immersive digital experience for the luxury electric vehicle and automotive sector.

Senior Product & Experience Designer - Participation at BBC

July 31, 2023 - July 23, 2025

Working across the BBC's portfolio of apps and websites including iPlayer, Sounds and Sport, focusing on integrating technology to enhance user interaction, participation and personalisation.

Senior UI Designer at Matter Of Form

July 31, 2023 - July 23, 2025

Intricate user interface design working across a range of luxury clients including fashion e-commerce, art investment platforms and hotels.

Senior Digital Designer at WeTransfer

December 31, 2024 - July 23, 2025

Designing interactive and engaging web experiences and games for brands including Burberry, Hendricks Gin, Gucci, Adidas, Grey Goose, Dalmore, and IWC Shaffhausen.

Lead UX/UI Designer at Publicis Sapient

April 30, 2023 - July 23, 2025

Senior experience designer working across multiple UX/UI and digital design projects including Starbucks Blu, Pfizer, Waitrose, and Unilever.

Lead UI Designer at Stadion

October 31, 2023 - July 23, 2025

Designing and crafting some of the most innovative digital experiences in sports across Paris Saint-Germain, Chelsea FC, Six Nations Rugby, Brentford, and Harlequins R.F.C.

Head of Design at Eleven Sports

November 30, 2019 - July 23, 2025

Design and development of the Eleven Sports brand from its infancy into a global sports platform revolutionising the way people watch and interact with sport. Ensuring consistent global growth and adoption of Live OTT streaming and broadcast offering through innovative web and app user experience and technology.

Founder & Creative Director at Misfit

November 1, 2012 - Present

Creative Director of London design agency specializing in User experience and development, partnering with innovative start-ups in crypto, banking, e-commerce, streaming, and global brands. Over 16 years in the industry with advanced learning in Digital User Experience & Research Methods and Generative AI.