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I help marketing and creative operations teams identify where time and money are leaking — then I build and implement the fixes. My background spans 20+ years in production and content leadership across enterprise brands, combined with hands-on AI and workflow automation delivery. I'm not a strategy consultant. I diagnose fast, build lean, and the work shows up in the numbers. I also edit and design all varieties of video content.…I help marketing and creative operations teams identify where time and money are leaking — then I build and implement the fixes. My background spans 20+ years in production and content leadership across enterprise brands, combined with hands-on AI and workflow automation delivery. I'm not a strategy consultant. I diagnose fast, build lean, and the work shows up in the numbers. I also edit and design all varieties of video content.

Peter Duncan Burge

Creative Director, Content Producer, Executive Producer, +2

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I help marketing and creative operations teams identify where time and money are leaking — then I build and implement the fixes. My background spans 20+ years in production and content leadership across enterprise brands, combined with hands-on AI and workflow automation delivery. I'm not a strategy consultant. I diagnose fast, build lean, and the work shows up in the numbers. I also edit and design all varieties of video content.…I help marketing and creative operations teams identify where time and money are leaking — then I build and implement the fixes. My background spans 20+ years in production and content leadership across enterprise brands, combined with hands-on AI and workflow automation delivery. I'm not a strategy consultant. I diagnose fast, build lean, and the work shows up in the numbers. I also edit and design all varieties of video content.

Available to hire

I help marketing and creative operations teams identify where time and money are leaking — then I build and implement the fixes.
My background spans 20+ years in production and content leadership across enterprise brands, combined with hands-on AI and workflow automation delivery. I’m not a strategy consultant. I diagnose fast, build lean, and the work shows up in the numbers. I also edit and design all varieties of video content.

Skills

Experience Level

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & AI Automation Consultant at The AI Audit Guy

January 1, 2023 - Present

Solo consultancy focused on marketing and creative operations. I audit workflows, surface inefficiencies, and implement AI-powered automation that delivers measurable ROI. Key accomplishments include building an AI-powered invoice processing solution for All Things Building, recovering 8 hours of manual labour per week from audit through to live implementation. Developed internal tooling using Claude Code for prospect research pipelines, ICP qualification systems, and lead enrichment workflows. Built and managed Google Ads campaigns targeting Heads of Marketing and Creative Ops at mid-market companies, including landing page migration and conversion tracking. Created detailed As-Is / To-Be process maps and delivered AI implementation roadmaps for clients in construction and financial services. Delivered a full AI education and implementation strategy presentation to Jewel Finance mortgage brokerage, covering workflow automation and compliance considerations.

Head of Creative Production at Genero

November 1, 2022 - June 30, 2023

Led production, pitching and post-production via Genero's creator platform. Part of a growth phase that ended with a company-wide restructure in May 2023.

Creative Content Expert at PDB Creative

September 1, 2017 - October 31, 2023

Creative Director and Executive Producer across a broad portfolio of branded content, TVC and integrated campaigns for major Australian clients. Notable projects included campaigns for News Corp Australia, realestate.com.au, Domain, and NRL, among others.

Senior Producer Director at KOJO

September 1, 2016 - August 31, 2017

Led the content team from the Sydney office. Attended C-Suite meetings, pitched strategic content campaigns, and wrote/directed/produced content for blue-chip clients nationally. Proposed employee utilisation models for profit extraction on company-wide projects.

Head of Content at Pacific Magazines

December 1, 2015 - September 30, 2016

Head of Content; led the development of content marketing offerings. Won the first-ever video brief for Reckitt Benckiser and authored a 40-page content marketing bible with an accompanying sizzle reel.

Creative Director at 9MM (Powered Studios / NEC)

March 1, 2014 - December 31, 2014

Contract role managing the department's financial and creative output for a production agency supporting NEC's sales team. Restored profitability, achieved KPIs, and led 15+ TVC executions while creating pipeline mechanisms for improved revenue visibility.