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I'm Pete Campanelli, a versatile graphic designer and illustrator specializing in music, lifestyle, sport, and culture-driven brands. I craft bold visuals across print, digital, and environmental touchpoints to help brands tell their stories with clarity and energy. I'm passionate about collaborating with marketing, product, and creative teams to translate strategy into cohesive campaigns, scalable design systems, and delightful user experiences. Let's work together to bring your brand to life.…I'm Pete Campanelli, a versatile graphic designer and illustrator specializing in music, lifestyle, sport, and culture-driven brands. I craft bold visuals across print, digital, and environmental touchpoints to help brands tell their stories with clarity and energy. I'm passionate about collaborating with marketing, product, and creative teams to translate strategy into cohesive campaigns, scalable design systems, and delightful user experiences. Let's work together to bring your brand to life.

Pete Campanelli

Graphic Designer, Illustrator, Brand Designer, +2

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I'm Pete Campanelli, a versatile graphic designer and illustrator specializing in music, lifestyle, sport, and culture-driven brands. I craft bold visuals across print, digital, and environmental touchpoints to help brands tell their stories with clarity and energy. I'm passionate about collaborating with marketing, product, and creative teams to translate strategy into cohesive campaigns, scalable design systems, and delightful user experiences. Let's work together to bring your brand to life.…I'm Pete Campanelli, a versatile graphic designer and illustrator specializing in music, lifestyle, sport, and culture-driven brands. I craft bold visuals across print, digital, and environmental touchpoints to help brands tell their stories with clarity and energy. I'm passionate about collaborating with marketing, product, and creative teams to translate strategy into cohesive campaigns, scalable design systems, and delightful user experiences. Let's work together to bring your brand to life.

Available to hire

I’m Pete Campanelli, a versatile graphic designer and illustrator specializing in music, lifestyle, sport, and culture-driven brands. I craft bold visuals across print, digital, and environmental touchpoints to help brands tell their stories with clarity and energy.

I’m passionate about collaborating with marketing, product, and creative teams to translate strategy into cohesive campaigns, scalable design systems, and delightful user experiences. Let’s work together to bring your brand to life.

Skills

Brand Identity

Logo

Editorial Illustration

Experience Level

Brand Identity

Expert

Logo

Expert

Editorial Illustration

Intermediate

Work Experience

Graphic Designer at Fender

November 1, 2024 - Present

Created design assets for product launches, campaigns, social media, video content, and environmental applications; maintained brand consistency across global digital and physical touchpoints. Collaborated with marketing, product, and regional teams to adapt visuals for diverse audiences and platforms (email/CRM, social and paid media, e-commerce, web, and in-store signage), including activation and booth design support for the NAMM Show. Redesigned the Fender Studio Amazon Storefront, optimizing navigation, layout, and information architecture to improve conversion and user flow; led testing and iteration to position Amazon as a top revenue channel. Partnered with leadership to translate strategy into cohesive multi-channel campaigns and built scalable templates and design systems to streamline global product launches.

Project Manager & Apparel Designer at NOUVELLEO CREATIVE AGENCY

March 1, 2021 - October 1, 2024

Directed all branding and identity systems for international conferences, managing multi-channel campaigns across social, email, and print. Led interactive campaigns and motion-based content that achieved viral growth and high engagement. Coordinated with global stakeholders to deliver collateral supporting 100+ simultaneous events, ensuring visual consistency and scalable operations.

Graphic Designer at Tales of the Cocktail

January 1, 2018 - January 1, 2021

Versatile graphic designer and illustrator for music, lifestyle, sport, and culture-driven brands. Delivered creative design solutions across print and digital channels, contributing branding assets and illustrative work to campaigns and events.

Illustrator & Branding Specialist at Pete Campanelli Design Studio

January 1, 2016 - Present

Founder/Lead designer for studio projects since 2016, providing branding, identity, illustration, and design services across music, lifestyle, and culture-driven brands. Led client engagements from concept to final delivery across print, digital, and experiential assets.