Pete Campanelli

Created design assets for product launches, campaigns, social media, video content, and environmental applications; maintained brand consistency across global digital and physical touchpoints. Collaborated with marketing, product, and regional teams to adapt visuals for diverse audiences and platforms (email/CRM, social and paid media, e-commerce, web, and in-store signage), including activation and booth design support for the NAMM Show. Redesigned the Fender Studio Amazon Storefront, optimizing navigation, layout, and information architecture to improve conversion and user flow; led testing and iteration to position Amazon as a top revenue channel. Partnered with leadership to translate strategy into cohesive multi-channel campaigns and built scalable templates and design systems to streamline global product launches.

Directed all branding and identity systems for international conferences, managing multi-channel campaigns across social, email, and print. Led interactive campaigns and motion-based content that achieved viral growth and high engagement. Coordinated with global stakeholders to deliver collateral supporting 100+ simultaneous events, ensuring visual consistency and scalable operations.

Versatile graphic designer and illustrator for music, lifestyle, sport, and culture-driven brands. Delivered creative design solutions across print and digital channels, contributing branding assets and illustrative work to campaigns and events.