Pete Sansford
I’m Pete Sansford, a Digital Marketeer and IT Specialist based in Leicester, with 5+ years of experience working across digital media and advertising.
About
I’m Pete Sansford, a Digital Marketeer and IT Specialist based in Leicester, with 5+ years of experience working across digital media and advertising. I focus on the back-end of marketing campaigns—managing and trafficking campaigns, supporting troubleshooting across ad stack implementations, and turning performance data into clear insights.
Across roles at Reach plc and earlier within ad operations and analytics, I’ve helped teams and clients understand what’s working, why it’s working, and how to improve results through optimisation recommendations, reporting, and data visualisations. I enjoy working in fast-paced environments where attention to detail, clean data flows, and practical analytics make a measurable difference.
- 9 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Computers & Electronics
- Professional Services
- Software & Internet
- Education
More experts in Leicester, United Kingdom
Work experience· 5 roles
Monitored, analysed, and reported on digital advertising campaigns. Provided performance insights to internal sales teams and external clients. Collated campaign data using analytics tools and data visualisation to support transparency and client relationships. Identified trends, patterns, and opportunities for optimisation, and transformed raw data into clear, concise, practical recommendations for stakeholders.
Education
Certifications and awards
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